Millennials and Apple

on April 17, 2017

One of the key narratives I regularly encounter is surrounding the Millennial demographic and Apple. In our most recent millennial study, we included some sentiment questions about Apple we think give us some insight into the current mindset of millennials around Apple hardware. There are many data points collected by us and many other researchers to suggest Apple hardware is still highly desireable by this demographic and repurchase intent for iPhones in particular remains high among millennials. I have no data to suggest this dynamic will change and there was certainly a time when this group held Apple in the highest regard from an innovation standpoint. One of our questions was intended to see what 18-24-year-olds specifically felt about Apple when it comes to innovation.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Analysis of the major tech industry news stories of the week (about 6-10 topics)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Analysis of the major tech industry news stories of the week (about 6-10 topics)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Subscribe to Apple Specific Articles and Analysis
50/yr
  • Subscribe to Apple Only Articles and Analysis
  • Four to Five Articles a Month
  • Receive Email Only Delivery (no archive access)
  • Articles will be less frequent than the full subscriber access