Millennials and Apple

on April 17, 2017
Reading Time: 2 minutes

One of the key narratives I regularly encounter is surrounding the Millennial demographic and Apple. In our most recent millennial study, we included some sentiment questions about Apple we think give us some insight into the current mindset of millennials around Apple hardware. There are many data points collected by us and many other researchers to suggest Apple hardware is still highly desireable by this demographic and repurchase intent for iPhones in particular remains high among millennials. I have no data to suggest this dynamic will change and there was certainly a time when this group held Apple in the highest regard from an innovation standpoint. One of our questions was intended to see what 18-24-year-olds specifically felt about Apple when it comes to innovation.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Get deeper analysis and insights on the hottest topics in the technology industry
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Timely blog posts, and analysts insights on breaking news of the day
  • Greater access to proprietary research shared by our analysts from their respective research firms
  • Exclusive media, video analysis, and interactive charts on market trends and news
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Get deeper analysis and insights on the hottest topics in the technology industry
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Timely blog posts, and analysts insights on breaking news of the day
  • Greater access to proprietary research shared by our analysts from their respective research firms
  • Exclusive media, video analysis, and interactive charts on market trends and news
  • Exclusive Private RSS Feed