When I met with Motorola at CES and they showed me the Droid Maxx I suspected they were on to something. What is interesting to me as an analyst about this device is that it is not just another Android device that is thrown into the sea of sameness. Motorola took a great design like the Droid Razr, a product with terrible marketing in my opinion, and packed a 3300 mAh Li Ion battery to get roughly 21 hours of talk time. This is enough of a differentiator in my opinion to generate genuine consumer interest.
This product represents what I think the future of mobile hardware will look like. One where companies pick out segments of the market and design their hardware accordingly. In this case Motorola is specifically targeting those for whom battery life is a established problem.
You could argue that is true for every consumer but I would point out that there is a segment for whom it is a bigger problem than most. My wife for example has no problem going more than a day on her iPhone 4S on a single charge. She just isn’t a heavy user and has no perceived “battery life” problem. Many consumers are like her. My iPhone 4S, however, is below 10% by the end of the day–every day–and often doesn’t last until 9pm. Mainly because I use it extensively for my job. Battery life for me is a known issue I battle with every day. For me a device with longer battery life is an attractive feature.
When I first saw the Droid Razr Maxx commercial, my first thought was that it was the first Droid commercial I have ever seen that actually made me want the device. Most Droid marketing is trying to be overly cool or appeal to geeks and techies. Most Apple commercials appeal to the mass market because they point out features average consumers find valuable or can associate value with. This is the first Droid commercial that actually does this well.
By highlighting the shortcomings of most devices battery life, Motorola points out a problem that for many is close to heart. If you have issues with battery life you know. If you don’t have issues with battery life than this device isn’t for you–plain and simple.
That is the sign of good marketing. It is speaking to a segment. I applaud Motorola for taking this approach as the Droid Razr Maxx is the first device that I believe stands out in the sea of sameness. More importantly the commercial communicates features that a segment will associate as valuable. If a feature or feature set is valuable the product will sell itself. I wouldn’t be surprised if the Droid Razr Maxx is one of the more successful Android products.
If you haven’t seen the commercial here it is:
Oh dear, not a single comment on this thread. Gives you an idea of how much people care about Motorola…
The last Motorola ad I saw featured some ridiculous scene of a girl battling with a futuristic robot to get the parts to build the phone. Given that I’m not 12, it was one of the worst ads I have ever seen.
In regard to your current commercial with the two idiot women, mother and daughter crying and babbeling… are you kidding me? The most idiotic thing I have ever seen. I am a woman, a mom, and even a mother of a teen going off to college inthe fall – no effect one me at all other than to think that the people at Motorola are idiots and think women are as well. Fire whoever made and approved that ad.
“My iPhone 4S, however, is below 10% by the end of the day–every day–and often doesn’t last until 9pm. Mainly because I use it extensively for my job.”
BS, you’re playing Angry Birds like everyone else.
two women daughter and mother crying so miserably that you needed to read what they were saying they were crying so bad. Funny funny and funny, I laughed out loud each and everytime, great humor, i will never buy the phone but commercial was great. They redid it though, you can understand what they are saying now, not so funny.
Great post Thank you. I look forward to the continuation.
We always follow your beautiful content I look forward to the continuation.
Great post Thank you. I look forward to the continuation.
Just desire to say your article is as astounding.
The clearness on your publish is just great and that i could think you’re an expert in this subject.
Well together with your permission let me to take hold of your feed
to stay updated with forthcoming post. Thank you a million and please continue the rewarding work.
Hi there everyone, it’s my first pay a visit at this website,
and paragraph is in fact fruitful for me, keep up posting these content.
Admiring the time and effort you put into
your blog and detailed information you provide. It’s good to come across a blog
every once in a while that isn’t the same old rehashed information. Wonderful
read! I’ve bookmarked your site and I’m including
your RSS feeds to my Google account.
It’s awesome in support of me to have a web page, which is
helpful designed for my knowledge. thanks admin
Hmm is anyone else having problems with the images on this blog loading?
I’m trying to figure out if its a problem on my end or if it’s the blog.
Any feedback would be greatly appreciated.
This excellent website definitely has all the information and facts I wanted about this subject and
didn’t know who to ask.
You should take part in a contest for one of
the most useful sites on the internet. I’m going to highly
recommend this web site!
First off I would like to say great blog! I had a quick question in which I’d like
to ask if you do not mind. I was curious to
find out how you center yourself and clear your head prior to writing.
I’ve had trouble clearing my mind in getting my ideas out there.
I truly do take pleasure in writing however it just seems like the first 10
to 15 minutes are generally lost just trying
to figure out how to begin. Any recommendations or hints?
Appreciate it!
That is really fascinating, You are a very professional blogger.
I’ve joined your rss feed and look forward to in quest of extra of your fantastic
post. Additionally, I have shared your web site in my social networks
Its such as you read my thoughts! You appear to grasp a
lot about this, like you wrote the ebook in it or something.
I think that you could do with some p.c. to drive the message home a bit, however
instead of that, this is wonderful blog. A fantastic read.
I’ll definitely be back.
You actually make it seem really easy together
with your presentation however I to find this topic to be actually something that I feel I would by no means understand.
It seems too complicated and extremely extensive for me.
I’m looking ahead for your subsequent post, I will attempt to get the dangle of
it!
whoah this blog is excellent i love reading your
articles. Stay up the great work! You recognize, lots
of individuals are looking round for this info, you can help them greatly.
Wow, marvelous blog structure! How long have you been blogging for?
you make running a blog glance easy. The whole look of your site is great, let alone the content material!
Hi there, You have done a fantastic job. I will
definitely digg it and personally recommend to
my friends. I am sure they’ll be benefited
from this website.
Hey there! Someone in my Myspace group shared this site with us so
I came to give it a look. I’m definitely loving the information. I’m
bookmarking and will be tweeting this to my followers! Excellent blog and fantastic design.
Simply wish to say your article is as amazing. The clarity in your post is just
nice and i could assume you are an expert on this subject.
Well with your permission allow me to grab your feed to keep up
to date with forthcoming post. Thanks a million and please keep up the enjoyable work.
After looking into a few of the blog posts on your web
site, I truly like your technique of writing a blog.
I book marked it to my bookmark website list and will be checking back soon. Take a look at my website
too and let me know what you think.
Hi there to all, it’s genuinely a pleasant for me to pay a visit this web site, it consists of precious Information.
My developer is trying to convince me to move
to .net from PHP. I have always disliked the idea
because of the expenses. But he’s tryiong none the less.
I’ve been using Movable-type on various websites for about
a year and am concerned about switching to another platform.
I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress
content into it? Any kind of help would be greatly appreciated!
Why users still make use of to read news papers when in this technological globe all is available
on web?
Have you ever thought about adding a little bit more than just your
articles? I mean, what you say is fundamental and everything.
But imagine if you added some great images or videos to
give your posts more, “pop”! Your content is excellent but with images and
videos, this blog could certainly be one of the very best
in its niche. Excellent blog!
I am extremely impressed together with your
writing talents as neatly as with the structure for your weblog.
Is that this a paid subject matter or did you modify
it your self? Either way stay up the excellent high quality writing,
it’s uncommon to peer a nice weblog like this one these days..
Hello there, You have done an excellent job. I’ll definitely digg it and personally
suggest to my friends. I am confident they’ll be benefited
from this website.
I’m gone to say to my little brother, that he should also pay a visit this website on regular basis to obtain updated from most recent
reports.
Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!
https://continent-telecom.com/virtual-number-kazakhstan
https://european-sailing.com/yacht-charter-ibiza
Music started playing any time I opened up this internet site, so annoying!
Useful piece
I don’t know if it’s just me or if everybody else experiencing problems with your site.
It appears as though some of the written text within your posts are running off
the screen. Can someone else please comment and let me
know if this is happening to them as well? This could be a problem with my browser
because I’ve had this happen previously. Appreciate it
I think, that you are not right. Let’s discuss it. Write to me in PM, we will communicate.
Hi everybody, here every person is sharing these kinds
of familiarity, thus it’s nice to read this webpage, and I
used to go to see this weblog every day.
How it can be defined?
I join. So happens. We can communicate on this theme.
I am final, I am sorry, would like to offer other decision.
I enjoyed reading your piece and it provided me with a lot of value.
I consider, that you are mistaken. I suggest it to discuss. Write to me in PM.
Thank you for sharing this article with me. It helped me a lot and I love it.
https://pravgruzchiki.ru/
Paragraph writing is also a fun, if you be familiar with then you can write if not it is complicated to write.
https://virtual-local-numbers.com/countries/6-spain.html
When someone writes an post he/she keeps the thought of a user in his/her brain that how a
user can understand it. Thus that’s why this piece of
writing is great. Thanks!
I am sure this paragraph has touched all the internet people,
its really really nice piece of writing on building up new website.
Fight For Us Jiu Jitsu
7135 W Ann Rd. #140, Las Vegas, NV 89130
(702) 438-4207
BJJ, Jiu Jitsu, Best BJJ Gym, BJJ Gym, Jiu Jitsu Gym, Brazilian Jiu
Jitsu, Jiu Jitsu Las Vegas, Jiu Jitsu Centennial Hills,
Jiu Jitsu Summerlin
Hello every one, here every one is sharing these kinds of familiarity,
therefore it’s pleasant to read this blog, and I used to go to see this webpage all the time.
I抳e recently started a blog, the information you offer on this website has helped me tremendously. Thank you for all of your time & work.
Hello.This article was really remarkable, particularly since I was looking for thoughts on this issue last couple of days.
Wow, awesome blog layout! How lengthy have you ever been blogging for?
you make running a blog look easy. The whole glance of your website is great, let alone the content!
You can see similar here sklep internetowy
Thanks for the strategies presented. One thing I additionally believe is that often credit cards offering a 0 interest often bait consumers along with zero monthly interest, instant acceptance and easy on-line balance transfers, nonetheless beware of the most recognized factor that will void your own 0 easy road annual percentage rate plus throw anybody out into the poor house in no time.
https://homment.com/jVwM9PrnvFYcSrNWQ2kS
I’ll right away take hold of your rss as I can’t in finding your email subscription hyperlink or newsletter
service. Do you have any? Please let me realize so that I may just subscribe.
Thanks.
https://virtual-local-numbers.com/countries/21-mexico.html
pharmacies in mexico that ship to usa: mexican pharmacy – buying prescription drugs in mexico online
свадебный видеограф комо
india pharmacy https://indiaph24.store/# Online medicine order
п»їlegitimate online pharmacies india
https://devnet.kentico.com/users/540750/antalya-cars