With the StitchFix IPO recently, I’ve noticed a re-emerging narrative around the ‘new retail’ theme. StitchFix falls under this new retail theme, as I’d argue does Dollar Shave club (purchased by Gillette), Bonobos (purchased by WalMart), and Trunk Club (purchased by Nordstrom). You have probably seen many ads on Facebook as well for companies in any of these spaces trying to build a brand around this new retail theme.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin