News You might have missed: October 6th, 2017

This week Sonos announced the Sonos One (One) with integrated Alexa. The One does not look different from the Play One but has six far-field microphones to pick up your voice and lights to show when it is listening. Amazon Alexa will work out of the box and you will be able to control with your voice all your Sonos speakers in the home. The speaker will ship on October 24 and will cost $199. Sonos promised that other assistants will come in 2018, including Google Assistant. At launch, the One will support about 80 streaming services, and you can use Alexa voice commands to play tunes from Amazon Music, iHeart Radio, Pandora, and a few other music services right now. Support for Spotify will be added soon, with Apple Music coming at a later date.

Published by

Carolina Milanesi

Carolina is a Principal Analyst at Creative Strategies, Inc, a market intelligence and strategy consulting firm based in Silicon Valley and recognized as one of the premier sources of quantitative and qualitative research and insights in tech. At Creative Strategies, Carolina focuses on consumer tech across the board. From hardware to services, she analyzes today to help predict and shape tomorrow. In her prior role as Chief of Research at Kantar Worldpanel ComTech, she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets, and PCs. She spent most of her time advising clients from VC firms, to technology providers, to traditional enterprise clients. Carolina is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and The Wall Street Journal. She regularly appears on BBC, Bloomberg TV, Fox, NBC News and other networks. Her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.