News You might have missed: Week of February 2, 2018

Earnings Thursday!


  • Revenue reached $88.3 billion, growing 13% over Q1 FY2017 and above the high end of Apple’s guidance.
  • This quarter was a week shorter than 2017: average revenue per week was up 21%.
  • Apple’s business is growing in all product categories and in all regions worldwide.
  • Apple’s installed base hit 1.3 billion devices in January, up 30% in just two years.
  • iPhone saw its highest revenue ever.
  • Apple returned $14.5 billion to investors during the quarter.
  • In the March quarter, Apple expects revenue to be between $60 billion and $62 billion.

Published by

Carolina Milanesi

Carolina is a Principal Analyst at Creative Strategies, Inc, a market intelligence and strategy consulting firm based in Silicon Valley and recognized as one of the premier sources of quantitative and qualitative research and insights in tech. At Creative Strategies, Carolina focuses on consumer tech across the board. From hardware to services, she analyzes today to help predict and shape tomorrow. In her prior role as Chief of Research at Kantar Worldpanel ComTech, she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets, and PCs. She spent most of her time advising clients from VC firms, to technology providers, to traditional enterprise clients. Carolina is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and The Wall Street Journal. She regularly appears on BBC, Bloomberg TV, Fox, NBC News and other networks. Her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.