The Sonos Beam Provide Options to Broaden Appeal
This week, Sonos launched Sonos Beam, a $399 soundbar that will be available on July 17. Out of the box, Beam comes with Amazon Alexa in the US, UK, Germany, Canada, Australia, New Zealand and soon, in France. Beam will support additional voice assistants as they become available on Sonos around the world and won’t lock owners into specific streaming boxes or services. AirPlay 2 will be available on Sonos in July via a free software update. With AirPlay 2, customers can play music and podcasts from their iOS devices directly on their Sonos speakers, including the new Sonos Beam, Sonos One, Playbase, and the second generation Play:5. And, with a single supported speaker, AirPlay content can be streamed to other Sonos speakers in the system. Customers enjoying AirPlay 2 on Sonos will also gain a new voice experience with the addition of Siri. Ask Siri to play any track, album, or playlist on Apple Music by using an iOS device to start playing on Sonos.
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Carolina Milanesi
Carolina is a Principal Analyst at Creative Strategies, Inc, a market intelligence and strategy consulting firm based in Silicon Valley and recognized as one of the premier sources of quantitative and qualitative research and insights in tech. At Creative Strategies, Carolina focuses on consumer tech across the board. From hardware to services, she analyzes today to help predict and shape tomorrow. In her prior role as Chief of Research at Kantar Worldpanel ComTech, she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets, and PCs. She spent most of her time advising clients from VC firms, to technology providers, to traditional enterprise clients. Carolina is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and The Wall Street Journal. She regularly appears on BBC, Bloomberg TV, Fox, NBC News and other networks. Her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.
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