News You might have missed: Week of Oct 27th, 2017

Carolina Milanesi on October 27, 2017

Amazon launches Amazon Key

Amazon announced this week it will be rolling out an in-home delivery service for its Prime members starting on November 8 in 37 American cities and their surrounding areas. To make that possible, Amazon launched a new internet-connected security camera called Amazon Cloud Cam, priced at $ 120. If you want to be part of the Amazon Key service you also have to buy a “smart” lock to allow delivery people to enter your home. Combined camera-lock packages start at $250.

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Carolina Milanesi

Principal Analyst

Carolina is a Principal Analyst at Creative Strategies, Inc, a market intelligence and strategy consulting firm based in Silicon Valley and recognized as one of the premier sources of quantitative and qualitative research and insights in tech. At Creative Strategies, Carolina focuses on consumer tech across the board. From hardware to services, she analyzes today to help predict and shape tomorrow. In her prior role as Chief of Research at Kantar Worldpanel ComTech, she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets, and PCs. She spent most of her time advising clients from VC firms, to technology providers, to traditional enterprise clients. Carolina is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and The Wall Street Journal. She regularly appears on BBC, Bloomberg TV, Fox, NBC News and other networks. Her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.