The fall football season is in full swing, and local broadcasters are using NEXTGEN TV technology to improve the viewing experience for fans. On August 23, Gray Media made history by broadcasting a New Orleans preseason professional football game entirely in native High Dynamic Range (HDR). This was the first time a local U.S. broadcaster produced an over-the-air broadcast from start to finish in native HDR.
The broadcast was handled by Gray’s Tupelo Media Group and WVUE, the New Orleans Fox affiliate. Viewers in the local market were treated to sharper images and more vibrant colors, showcasing the potential of next-generation broadcasting. Sinclair has also embraced HDR, transmitting upconverted HDR content through its NEXTGEN TV stations.
In addition, Sinclair offers the T2 Tennis Channel and Pickleball TV Channel in 45 markets via broadcast-enabled streaming virtual channels, which are accessible to connected NEXTGEN TV viewers. NEXTGEN TV now reaches over 76% of U.S. households, covering 78 Designated Market Areas and more than 250 million potential viewers.
Native HDR enhances local football broadcast
More than 620 services are available through traditional broadcast and internet-connected platforms. Over half of U.S. households also have access to Dolby Atmos audio, which enhances sound quality for both sports and entertainment programming. Beyond improved visuals and audio, NEXTGEN TV introduces interactive features.
FastStream Interactive and Sinclair have launched ROXi, a free music video channel, in over 31 U.S. TV markets. ROXi offers access to 100 million music videos from major labels, allowing viewers to skip through videos, search for specific artists or songs, or enjoy curated playlists across various genres. Another interactive offering, GameLoop, transforms traditional TV into a gaming platform.
Available in 49 NEXTGEN TV markets through Gray Media and Sinclair, GameLoop features classic games like PAC-MAN, TETRIS, and Tomb Runner. Hosted by engaging presenters, the channel creates a dynamic, two-screen experience that encourages viewer participation. These advancements in sports broadcasting and interactive content reflect the growing versatility of NEXTGEN TV, blending traditional broadcasting with enhanced visual and audio quality, as well as interactive entertainment options.
