Notch Wars

Despite no longer being a hyper-growth category, smartphones are still a fascinating category to study. Not only because of the unprecedented impact they have on enabling humans of all shapes and sizes, races, and economic circumstances to engage in personal computing but also because of the global competitive strategies.

Published by

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio