Parsing Google’s Other Revenues

on October 30, 2017
Reading Time: 4 minutes

Ever since Google became Alphabet and broke out its “Other Bets” as a separate reporting line, that segment has received a great deal of focus and scrutiny externally. But the fact remains that the Other Bets collectively contributed just 1% of Alphabet’s revenue in the past quarter. Meanwhile, a much larger “Other” reporting line – that belonging to the core Google segment – posted 12% of total Alphabet revenues, and continues to grow rapidly. This non-advertising portion of Google’s business merits a closer look.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Get deeper analysis and insights on the hottest topics in the technology industry
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Timely blog posts, and analysts insights on breaking news of the day
  • Greater access to proprietary research shared by our analysts from their respective research firms
  • Exclusive media, video analysis, and interactive charts on market trends and news
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Get deeper analysis and insights on the hottest topics in the technology industry
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Timely blog posts, and analysts insights on breaking news of the day
  • Greater access to proprietary research shared by our analysts from their respective research firms
  • Exclusive media, video analysis, and interactive charts on market trends and news
  • Exclusive Private RSS Feed