Ever since Google became Alphabet and broke out its “Other Bets” as a separate reporting line, that segment has received a great deal of focus and scrutiny externally. But the fact remains that the Other Bets collectively contributed just 1% of Alphabet’s revenue in the past quarter. Meanwhile, a much larger “Other” reporting line – that belonging to the core Google segment – posted 12% of total Alphabet revenues, and continues to grow rapidly. This non-advertising portion of Google’s business merits a closer look.
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