Parsing US Online Subscription Trends

I’ve recently done a number of surveys into online subscription trends in the US market, covering services such as Netflix, Amazon Prime, Hulu, Apple Music, and Spotify. Though the penetration and market share numbers that come out of these surveys for individual services are interesting, today I want to focus on some of the second-order trends that emerge from the numbers.

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Jan Dawson

Jan Dawson is Founder and Chief Analyst at Jackdaw Research, a technology research and consulting firm focused on consumer technology. During his sixteen years as a technology analyst, Jan has covered everything from DSL to LTE, and from policy and regulation to smartphones and tablets. As such, he brings a unique perspective to the consumer technology space, pulling together insights on communications and content services, device hardware and software, and online services to provide big-picture market analysis and strategic advice to his clients. Jan has worked with many of the world’s largest operators, device and infrastructure vendors, online service providers and others to shape their strategies and help them understand the market. Prior to founding Jackdaw, Jan worked at Ovum for a number of years, most recently as Chief Telecoms Analyst, responsible for Ovum’s telecoms research agenda globally.