Parsing US Online Subscription Trends

on August 21, 2017
Reading Time: 4 minutes

I’ve recently done a number of surveys into online subscription trends in the US market, covering services such as Netflix, Amazon Prime, Hulu, Apple Music, and Spotify. Though the penetration and market share numbers that come out of these surveys for individual services are interesting, today I want to focus on some of the second-order trends that emerge from the numbers.

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