Podcast: Apple Privacy, Computex, Windows 10

Welcome to this week’s Tech.pinions Podcast.

This week Ben Bajarin, Jan Dawson, and Bob O’Donnell discuss Apple CEO Tim Cook’s recent comments on privacy and business models, talk about announcements from the Computex trade show in Taiwan, and debate the importance of Windows 10 and the health of the PC market.

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Bob O'Donnell

Bob O’Donnell is the president and chief analyst of TECHnalysis Research, LLC a technology consulting and market research firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.

25 thoughts on “Podcast: Apple Privacy, Computex, Windows 10”

  1. Interesting discussion on privacy. However, i find it ironic that the ultimate ad experience that Ben described was in a farming magazine, a totally analogue publication that probably only knows that Ben is interested in farming, and is not interested in his phone number, his wedding anniversary, etc.

    My concern is, the most valuable data is often the data that we explicitly provide through the act of purchasing the magazine (I’m interested in farming), and is seldom the extremely personal data that ad networks collect behind our backs. That is why Google’s search advertising business is by far their biggest and still growing at a nice rate. Unlike Google’s display ads which stalk your on the Internet, search advertising is predominantly driven by the keywords that you explicitly enter into the search window. That is why search ads are valuable.

    In summary, my feeling, which is strengthened by Ben’s farming magazine example, is that the information that we explicitly share is the most important for advertisers. And you don’t need to stalk customers or have complex deep learning algorithms to understand this.

    Hence the most valuable asset going forward will be whether or not customers will entrust you with explicit information (often in exchange for again explicit benefit). Not how effectively you can spy on them.

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