Podcast: Discussing Disruption Theory

A few weeks back Horace Dediu of Asymco and I were having dinner and we got to discussing some of this updated thoughts on disruption theory. One bit in particular was how the luxury tech market was causing him to evolve some thinking on the theory as it relates to consumer markets. I thought it would be great to have him on and we could chat more about disruption and the role it plays in the technology industry in the 21st century.

Runtime: 1:07m

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

4 thoughts on “Podcast: Discussing Disruption Theory”

  1. Integrity is the complement of trust. Organizational integrity resides the its commitment towards a mission that engenders trust.

  2. It would be convenient if there were a link to download the podcast file to allow playing at other than realtime speed and with equalization and pitch correction. The embedded player lacks these features. I could get similar capability with a podcast app but that does add a lot of steps to the process. It would be nice to have a single link to download so that I can just add it to my workflow, thanks.

  3. Thanks for this podcast. I learned a lot from it. In particular, I think it was the first time that Horace detailed how disruption theory applies to tech, even potentially the luxury tech industry. That is to say, how disruption theory encompasses even consumer or luxury markets if and only if we take more care in determining what the “P” axis, the “jobs-to-be-done” is. If we are do not do a good job of this, as Clay himself failed to when he dismissed Apple, then it may appear that disruption theory does not apply to these markets.

  4. “It’s trust, trustworthiness….”

    It’s all about trust. When I worked in book publishing, I once submitted our standard contract to a law firm for review. It came back gutted. I threw it away.

    I never saw a contract that was of any value if trust was missing or broken. An agreement can affirm a relationship and even build it; a contract cannot replace a relationship, cannot replace trust.

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