Putting Tablets to Work

Ben Bajarin / February 16th, 2013

logo_tswTablets are rapidly becoming an integral part of many work forces. Fortune 500 companies are deploying them in the tens of thousands and small business everywhere are integrating them into their workflow. The myth that you can’t be productive on a tablet or do “real work” has been de-bunked. In the early days of computing smart people got together and discussed how the desktop computer could be used in work environments to transform the work place and bring analog processes into the digital world. It is for that reason that I am pleased to be involved with the Tablet Strategy West conference happening San Francisco on Wednesday February 20th. Tablets have the potential to impact computing in ways the PC never could. It is for this reason conferences like this are important.

I will be speaking at this event and giving a state of the industry related to tablets. I’ll discuss trends, adoption cycles, key business use cases, and more. The conference organizers have been generous enough to offer an 80% discount to the first 20 or so Tech.pinions readers who register. So for those of you on the West coast, if learning and discussing the latest regarding tablets and their role in the market is of interest, then I invite you to come. And of course I’d love to meet and talk with any of our readers, so if you come, seek me out.

Here is the link and use the promo code TP to get an 80% discount.

They will post videos of my session after the event, so even if you can’t make it, I will link to the videos so you can watch my presentation. Hope to see you there.

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio
  • FalKirk

    Congratulations for being chosen to speak at Tablet Strategy West. I envy you, but even more, I envy your audience.

    • benbajarin

      I’m right after the Lenovo keynote in the morning. I think the audience will enjoy the data and topics I will hit. I’ll post videos to it a few weeks after once they get them up.

  • jfutral

    Wish I could be there. I would love to hear you talk in person. The one-ish question I would want to ask is to what extent how tablets may be best utilized is affecting how we work. it seems most of the criticism I read about tablets as a productivity tool seems based more on processes that have evolved around legacy hardware and software. In what ways are tablets making those old processes obsolete and showing themselves to be more efficient, though possibly with a learning curve that is necessary with a new tool or paradigm? Where are tablets coming up short with any intrinsic limitations?


    • benbajarin

      I reference iPhoto for iPad in this talk as an example. I think we are still only scratching the surface on touch specific software that is being developed that is superior to desktop apps in some ways. iPhoto is an example as I use this app frequently to do image post processing and prefer it to Photoshop for desktop. The primary reason is because Apple made it so that common yet complex tasks can be done with a swipe of a finger in seconds. The same task as altering a color or hue for exmaple in photoshop would take knowledge of a menu structure, 4 series of clicks and roughly five minutes of work. iPhoto lets me do this same sequence in seconds.

      Another interesting example to me of late is an app called Perspective by Pixxa. Horace Deidu of Asymco turned me on to this app but it is by far the best application I have ever used to analyze data and its on iPad only. It’s goal is to help you tell better stories with data and it has added so much already to my industry presentations.

      This is real work in my opinion, things that touch is bringing to the table that mouse and keyboard took too much time and precision, and in some cases is not the best platform.

      As I said we are only scratching the surface. As devs learn the power of this platform and touch more complex software to get work done will be developed.

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