Quantifying App Subscription Burn Out

In Apple’s March quarter earnings, they boasted that their platforms had driven 270 million subscriptions, mostly to third-party apps. Subscription business models seem to be in vogue as Apple and others continue to share the clear growth in subscriptions. Despite this growth, many have voiced their concerns over the subscription business model and how consumers may have a hard time tolerating dozens of subscriptions and could get burnt out by this business model.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio