Quantifying App Subscription Burn Out

In Apple’s March quarter earnings, they boasted that their platforms had driven 270 million subscriptions, mostly to third-party apps. Subscription business models seem to be in vogue as Apple and others continue to share the clear growth in subscriptions. Despite this growth, many have voiced their concerns over the subscription business model and how consumers may have a hard time tolerating dozens of subscriptions and could get burnt out by this business model.