Rising Tech ASPs and the Holiday Season

It has been interesting to research consumer spending habits over the last few years in a series of quantitive studies we did. While people in the tech industry may assume that tech represents the largest part of a consumer holiday shopping budget, the reality is it often does not. Most consumers may have one or two major tech purchases planned, but that is generally about it. There are a few implications of much of tech’s rising ASPs may have on the holiday season.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio