Rising Tech ASPs and the Holiday Season

It has been interesting to research consumer spending habits over the last few years in a series of quantitive studies we did. While people in the tech industry may assume that tech represents the largest part of a consumer holiday shopping budget, the reality is it often does not. Most consumers may have one or two major tech purchases planned, but that is generally about it. There are a few implications of much of tech’s rising ASPs may have on the holiday season.