Should Apple Create a Social Network?

Recently, Tim Cook gave multiple interviews on Apple’s commitment to protecting their privacy. This is part of their DNA that Steve Jobs instilled in Apple’s leadership since he came back in 1987.

Here are two key things Cook stated in his interviews on this subject:

On Apple’s recent emphasis on customer privacy

“We do think that people want us to help them keep their lives private. We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust. …

Our view on this comes from a values point of view, not from a commercial interest point of view. Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don’t collect a lot of your data and understand every detail of your life. That’s just not the business that we are in.”

On how customer purchasing history is used
“Let me be clear. If you buy something from the App Store, we do know what you bought from the App Store, obviously. We think customers are fine with that. Many customers want us to recommend an app. But what they don’t want to do, they don’t want your email to be read, and then to pick up on keywords in your email and then to use that information to then market you things on a different application that you’re using. …

If you’re in our News app, and you’re reading something, we don’t think that in the News app that we should know what you did with us on the Music app — not to trade information from app to app to app to app.”

As one who has covered Apple for decades, this privacy issue has been up front and center for Steve Jobs and Apple since Jobs returned in 1997.

Because of Apple’s business model, which focuses on products like the Mac, iPad, iPhone and Apple Watch, they are not reliant on ads to grow their business. This allows them to deliver a highly secure and private experience to those who buy and use their products and services.

Given the problems that Facebook is having and how it, Twitter and Google can only make money through ads, perhaps it is time for Apple to create their own secure private social network. Apple already has the backend infrastructure in place to support this and could charge a nominal monthly fee of perhaps $1.99 to $2.99 a month to cover adding additional back-end network infrastructure to support adding hundreds of millions of social networks users to their service/system.

I see Apple and potential users benefiting from an Apple-hosted secure private network in many ways:

  • First, a secure private social network from Apple would give anyone that uses it an ad-free, highly private social network that would allow them to interact with their friends unfettered by ads of any type. Without ads, Apple is not scraping their data, and people would be free to share things between each other without any fear of Apple or anyone else ever seeing anything posted other than the people a user allows to view their site through a friend confirmation.
  • Second, Apple already has over 1.2 billion customers around the world, and of those, 800 million have given Apple their credit card to use to pay for additional services. That is a very large base to tap into if Apple should decide to do a secure, ad-free social network of their own.
  • Third, this could entice many folks out side of the Apple eco system to join Apple’s social network just for the privacy alone and ditch Facebook completely.
    When asked what he would do if he were currently faced with the problems confronting Facebook CEO Mark Zuckerberg, Cook said: “I wouldn’t be in this situation.”

Tim Cook believes that an ad-free social network is the only way one could provide a truly secure social network. Of course, Mark Zuckerberg disagreed with Cook and called his comments “glib”. Zuckerberg thinks he can create a secure social network that he can keep free supported by ads. The Jury is still out on that one, but Apple’s main business model is selling products. They could offer a very low cost secure private social network rather easily should they see this as a real opportunity to keep people in the Apple eco-system and entice others who are not in Apple’s services and product network to join.

Will Apple do this? I would not bet against it. I have to believe that at the very least Apple’s exec’s have been discussing this. They are the only one who could deliver a private, secure social network that does not need ads to support it. And Tim Cook’s comments show he understands that value of a social network that does not use ads to support it.

Published by

Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.

1,198 thoughts on “Should Apple Create a Social Network?”

  1. I’m not sure why but this weblog is loading extremely slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later and see if the problem still exists.

  2. Hey! I understand this is kind of off-topic however I had toask. Does operating a well-established website like yours take a massive amount work?I am brand new to writing a blog but I do write in my journal every day.I’d like to start a blog so I will be able to sharemy personal experience and thoughts online. Please let me know ifyou have any recommendations or tips for new aspiring bloggers.Appreciate it!

  3. SHIBOSHIS are 10,000 Shiba Inu-generated Non Fungible Tokens (NFTS) that are recorded on the Ethereum blockchain in perpetuity. The SHIBOSHIS launch dominated the Ethereum blockchain, sending gas prices sky-high during its release, and selling out within 34 minutes! Price comparison and price change of the top 100 crypto as of August 2, 2023 Shiba InuSHIB — Also Read: Shiba Memu vs. Shiba Inu: Which Meme Coin is Top Dog? Shiba Inu and related-token prices plunged since Shibarium’s launch, while rumors of a significant technical error in the new Shibarium network have been swirling. Shiba Inu is legit in the same way as other cryptos. While many crypto analysts recently doubt the legitimacy of Shiba Inu. After such a long journey and community support, we can say that Shiba Inu is legit. However, the Shiba Inu Coin and other meme-based Cryptos are highly volatile. As we have seen in recent years, the SHIB coin can also change its price direction at any time like other meme coins.
    https://winbestonlinesportsbettingapp.bloggersdelight.dk/2023/08/16/what-is-a-crypto-miner/
    There are a number of applications underway to get a bitcoin ETF listed, but so far none have been approved by the SEC. The agency only extended the deliberation window or opened the matter to public comments to avoid reaching any decision on a proposal, meaning today’s rejection is no surprise. The Wise Origin Bitcoin Trust would track the Fidelity Bitcoin Index, which is a price return benchmark constructed using Bitcoin feeds from eligible spot markets. Using yet another take on the volume-weighted median price methodology, Fidelity’s benchmark value would be calculated every 15 seconds, based on rolling 5-minute increments; the indexing algo would select the price associated with the median volume. One River Asset Management launched its bid for a Bitcoin ETF in May 2021, with its application for a carbon-neutral Bitcoin exchange-traded fund. With Bitcoin’s energy consumption and carbon footprint coming under increasing scrutiny, One River has committed to offsetting its carbon footprint by “purchasing and retiring carbon credits necessary to account for the estimated carbon emissions associated with the bitcoins held by the Trust” through environmental platform Moss Earth.

  4. TradeStation Crypto charges 0.3% or lower on crypto trades, and unlike many other brokerages enables users to transfer crypto to a personal wallet. While it’s true that the last year in crypto has seen fraud, meltdowns, and layoffs that triggered sequential failures of crypto companies, that’s largely of those failed companies’ own making. You should also familiarise yourself with the Cryptocurrency Risk Statement. Robinhood brings its no-fee ethos to cryptocurrency trading, but currently offers few cryptocurrencies and no way to transfer crypto assets off the platform. Investing Crypto-assets, cryptocurrencies, central bank digital currencies and non-fungible tokens make up the new “crypto” universe, and each provides unique benefits, as well as regulatory challenges and complexities. This compendium to the report provides a summary of the regulatory picture in each jurisdiction. The summary below is grouped by region and focuses primarily on cryptocurrencies such as bitcoin. It provides an overview for each country, the regulatory state of play and links to the primary financial regulatory authorities or other relevant information.
    https://www.emergbook.win/ren-crypto-price
    In the year leading to the 1st halving Bitcoin was up 4x. In the year leading to the 2nd halving Bitcoin was up 2x. In the year leading to the 3rd halving Bitcoin was basically flat, down to 0.97x. Third halving might follow the same path. Or may not. Two halving events do not provide enough experience to be certain. Cryptomarket has changed: new legislative tools were designed, bitcoin mining got more centralized, and the supply volume has decreased (more than 80% of coins have already been mined). Bitcoin gets more and more widely adopted, which in turn makes it a much stable currency almost entirely decoupled from the general stock market. What is Bitcoin halving? How will halving affect the mining profitability, and how will the prices perform? Should you invest or wait until better times? Kryptex dives into the details.

  5. Good post. I learn something totally new and challenging on blogs I stumbleupon every day.

    It’s always useful to read content from other writers and practice a little
    something from other web sites.