Smart Speaker Growth, Alexa Screens vs. Google Screens

on August 28, 2018
Reading Time: 4 minutes

To date, approximately 65 million smart speakers have been sold world wide. Most of those to North America, but the rest of the world and China in particular, is catching up fast. The YoY growth in the market has been impressive. It is, without doubt, the fastest growing category in consumer electronics. In our own analysis of this category, I mentally include smart speakers in the smart home/smart home tech category which by itself just looking at connected home categories is growing quite fast. Put all this together, and the big picture observation is that smart home/connected home technology is exploding in growth and further evidence that it is the next consumer electronics battle ground. Here are two charts from my model to help visualize the market.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Four Weekly Exclusive Analysis and Research Focused Articles (16 Subscriber exclusive articles per month)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Four Weekly Exclusive Analysis and Research Focused Articles (16 Subscriber exclusive articles per month)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Subscribe to Apple Specific Articles and Analysis
50/yr
  • Subscribe to Apple Only Articles and Analysis
  • Four to Five Articles a Month
  • Receive Email Only Delivery (no archive access)
  • Articles will be less frequent than the full subscriber access