SNAP’s Struggle

Despite a fair amount of negative sentiment toward SNAP, I do believe they play an important role in the industry, and may play a bigger one in the future. SNAP’s positioning of themselves as a camera company is one of the most interesting focal points for me as I study them. Despite their overall challenges, I know one thing for certain that should not be underestimated. SNAP has an absolute lock on US teens and most US millennials under 30. For this reason, SNAP’s growth story being tied to Android is a pipe dream.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio