SNAP’s Struggle

on May 7, 2018

Despite a fair amount of negative sentiment toward SNAP, I do believe they play an important role in the industry, and may play a bigger one in the future. SNAP’s positioning of themselves as a camera company is one of the most interesting focal points for me as I study them. Despite their overall challenges, I know one thing for certain that should not be underestimated. SNAP has an absolute lock on US teens and most US millennials under 30. For this reason, SNAP’s growth story being tied to Android is a pipe dream.

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