Streaming Bundles are Coming

on September 11, 2017
Reading Time: 4 minutes

This week saw two announcements of streaming bundles in the form of T-Mobile giving away Netflix’s service to its family plan subscribers, and Spotify adding the Hulu service to its US college student subscriptions. As streaming content services grow, we’re going to see more attempts to bundle them together both to grow subscriber numbers and increase the stickiness of existing memberships. But some of these bundles will be more natural fits than others, as data from a recent survey shows.

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