This week saw two announcements of streaming bundles in the form of T-Mobile giving away Netflix’s service to its family plan subscribers, and Spotify adding the Hulu service to its US college student subscriptions. As streaming content services grow, we’re going to see more attempts to bundle them together both to grow subscriber numbers and increase the stickiness of existing memberships. But some of these bundles will be more natural fits than others, as data from a recent survey shows.
Streaming Bundles are Coming
Jan Dawson is Founder and Chief Analyst at Jackdaw Research, a technology research and consulting firm focused on consumer technology. During his sixteen years as a technology analyst, Jan has covered everything from DSL to LTE, and from policy and regulation to smartphones and tablets. As such, he brings a unique perspective to the consumer technology space, pulling together insights on communications and content services, device hardware and software, and online services to provide big-picture market analysis and strategic advice to his clients. Jan has worked with many of the world’s largest operators, device and infrastructure vendors, online service providers and others to shape their strategies and help them understand the market. Prior to founding Jackdaw, Jan worked at Ovum for a number of years, most recently as Chief Telecoms Analyst, responsible for Ovum’s telecoms research agenda globally. View all posts by Jan Dawson