What Is Next For PC Sales?

There’s been a lot of excitement around the trajectory of PC sales in 2020.  The pandemic clearly reinvigorated demand for PCs, and sales could have been even greater had the market not faced component shortages. Working from home, learning from home, and fighting boredom at home drove upgrades as well as new sales, expanding the overall userbase.  Sales reached volumes we had not seen for almost 20 years.

Many were eager to point out that the rise of smartphones at PCs’ expense was rebalanced as consumers and enterprise users alike rediscovered the PC. I think a more realistic read of what 2020 brought to the PC market is that more time was spent on PCs at home than ever before. And this was rooted in the fact that everything was done more at home than ever before, and with that, more was also done digitally. If you’re looking at the time that a typical knowledge worker would have spent on the PC at the office, it probably didn’t change much. It just so happened those working hours on a PC were taking place at home. One trend that did change with everybody transitioning to online life was that with more time spent doing things online, sharing devices became much more difficult. This meant that, on average, household penetration grew, with many seeing a one on one PC to human ratio.

As we look forward, of course, the big question that PC vendors are asking is what happens to this base when we return to a more predictable life pattern that involves activities outside the home. I purposely don’t want to call it the new normal or back to normal, mostly because I hope that what we will go forward rather than back both in working and school embracing a richer, more equitable digital transformation. Everybody is trying to predict how this new base is going to behave going forward. Yet, for the chip vendors, Microsoft, and every PC brand in the market, the focus should be on keeping these users engaged with that PC they might have bought in 2020. Only continued engagement will move that 2020 sale to a 2025 upgrade. Focusing on an upgrade is certainly better for the industry than focusing on a sale.

The state of the consumer PC market pre-pandemic was characterized by a large number of users that had what I would call “an emergency PC”. Most of their computing needs were taken care of by smartphones mostly, but they would use a PC for those tasks that required a larger screen, a keyboard, and maybe some applications that just did not run on mobile. That emergency PC did not drive any emotional attachment or a strong need for an upgrade. Even when a user would consider an upgrade, the budget they would allocate was limited because the PC’s value was seen as limited, except for gaming. 2020 changed that. 2020 emphasizes quality computing experiences, from video calling to connectivity to brighter and larger screens. Consumers realized the need for a better PC experience, and with that realization came the willingness to invest more in their purchase. This is great news for the industry, regardless of where overall sales end up as average selling prices had been falling outside of the premium segment for quite some time.

So what now?
If most of us transition back to a more smartphone-first computing experience, where does that leave the brand-new PC we bought over the past year?  Will PC life cycles return to a pre-pandemic average, or will they shorten? I would argue that a few things have changed in favor of shorter life cycles and continued engagement on a PC. I would also argue that every vendor in the PC ecosystem has his work cut out to continue to show the value by focusing on strengthening the app ecosystem, continuing to drive designs that highlight the overarching experience rather than individual features, and finally showcasing what can be done with these new PCs.

What are the factors that I think play in the PC favor?
First of all, that our digital life has grown. Whether you’re thinking about gaming, or entertainment, or online shopping and telehealth, we have been doing a lot more through a screen, and some of these experiences have been better or more convenient than doing them in person. While some of this time will return in person, I firmly believe the overall time spent online will remain higher than before the pandemic and the kind of activities we will be done using a PC will be more engaging than in the past.

When it comes to business, there are two factors positively impacting demand. First is the recent awakening of many organizations on the importance of driving employee engagement and satisfaction through the tools, hardware, and software provided to get the job done. While I do not expect every employee to benefit from this newfound awareness, I anticipate knowledge workers and first-line workers will. The second factor is the continued increase in security threats and the high risk associated with that. This, coupled with a higher number of remote workers, will get organizations to broaden their portfolio of enterprise liable devices to adequately cater to their users.

Aside from returning to increased mobility, what plays against PC demand are two main factors: continued supply chain constraint and limited budgets. The supply chain will likely return to normal by the second half of the year, vaccine rollouts and Covid variants permitting. Spend will vary depending on the markets. There is more clarity in mature markets, where especially on the commercial side, organizations might shift some spent from other budgets such as travel to ensure every employee is taken care of. What is certain is that the pandemic caught many businesses unprepared, and this is not something they want to repeat. On the consumer market, it might be time for some out-of-the-box thinking when it comes to financing and other incentives that work so well in the smartphone market.

Some bullish forecasts see 2021 PC volumes above 350 million units. While that might be possible from a production perspective, I would expect some inventory replenishment will occur, leaving sell out to be flat to only slightly up 2020 volumes.

The Silicon Valley Exodus that May or May Not Be

It has always been hard for me to fully grasp the anti-silicon valley or anti-bay area narratives, given I was born here, grew up here, and have only lived in LA for a short amount of time during a stint at a college in Southern California. I had the opportunity to jump into tech at a young age starting at Cypress Semiconductor as my first job at the ripe age of 19 in 1997. I participated in the first Internet tech/startup bubble as both an investor and a founder, and I’ve developed relationships with many who come from a similar journey and have been out here because of tech since the 90s or before.

It’s easy to forget the past 15 years have brought in a significant number of transplants, who for better or worse, left their roots to come to Silicon Valley. The network I have always had is from those whose roots are in tech and the valley, and I think that history brings quite a different perspective of the valley and broader bay area.

I understand the viewpoint of those who left their roots to come to the valley, and how for many adapting to the drastically different culture has been a challenge. For those who left their roots, I understand the desire to return to family, friends, and other elements of life, and for many, the COVID-19 pandemic and remote work situation will allow for that to happen, and I think that is great. But anyone proclaiming the death of silicon valley or that the total exodus is inevitable is missing the bigger picture.

I want to first affirm how the digital transformation that the COVID-19 pandemic forced has now presented the real option for people to leave the bay area and go back to their roots and keep their jobs. I think it is great that those who don’t want to remain in the bay area have the option to go elsewhere. While it is true, and I know many, who have decided to leave the Bay Area, the exodus is not quite as large as some would make it seem.

There are data points of San Francisco housing rates dropping, even longer time on market. But constant evidence, including this from USPS, shows most are leaving the city for other Bay Area counties. From the wide network I have in the Bay Area, I’ve heard vastly more stories of people moving from the SF to counties north and south than I have people leaving.

While I am all in favor of other “silicon valleys” showing up in more places, I also recognize how hard that is due to the culture that has developed in the bay area, which goes all the way to WW2, and Radar research coming from Stanford, Berkely, and other institutions.

If you don’t live or haven’t lived in the Bay Area and worked in tech, it is difficult to grasp the culture here, but it is unlike any other tech/startup/business vibe of any other location I have spent time in, which includes hubs like Austin, NY, San Diego, etc.

If you have been to LA or felt the vibe of LA culture, you know how a predominant conversation in culture is entertainment. Similar in NY how its finance, or in the D.C area how its politics. The dominant conversation in the Bay Area is tech. In the same way, another Hollywood has not shown up in the US, or another political hub like D.C, or another finance hub like NY, it’s hard to see how another true Silicon Valley emerges elsewhere.

In all those examples, an ecosystem has become entrenched. Capital, talent, experience, ambition, and more exist in massive quantities centralized to that region. In all the examples I’ve given, it took decades, and sometimes even longer, to build the ecosystem which is entrenched to the expertise of the region. And that is why those regions are attractive to people who want to get into the field. If you want to get into entertainment, you go to LA. If you want to get into politics, you to D.C, and generally, if you want to get into finance, you go to NY if you want to get into tech, you to the Bay Area.

While I understand the criticism, mostly from outside SV about SV, what I’d love to see happen is more diversity of voices and influence for the tech scene in the Bay Area. Given SV is going to be around for a while, this is the healthiest change we can try to promote.

While tech hubs can and will exist in other regions, it’s the culture that will be hard to replicate. This is why any narrative of the valley being dead seemed premature. As much as I want our traffic to get better, there is an unmistakable tech culture. Until we see the next generation of talent go elsewhere, I’ll be hard-pressed to call the valley dead or over.

Potential New Health Features for Apple Watch

When Apple introduced the Apple Watch, they initially positioned it as jewelry that also told time and a few health features.

However, over the last three years, Apple has added many health and fitness features to the Apple Watch, most recently adding ECG and Blood Oxygen monitoring.

Since Apple introduced the Apple Watch and made health monitoring a reason for it to exist, I have wanted two other distinct health features.

The first is related to blood sugar readings for people with diabetes. I have been a diabetic for over 25 years, and at least three times I day, I had to prick my finger to see what my blood sugar readings were and adjust my insulin dose accordingly.

About five years ago, I began using the Dexcom Continuous Glucose monitor to monitor my blood sugars electronically and do away with the pinpricks.

The Dexcom Glucose monitor consists of a sensor patch that I place on my stomach with two tiny prongs that get inserted into my belly that analyzes the interstitial fluids to read my blood sugars. That sensor is connected to a Bluetooth transmitter that then sends that reading to my iPhone, and through the Dexcom app on my Apple Watch, I can see what my blood sugar readings are 24/7.

Three years ago, Apple hinted that this type of blood sugar reading might be able to be done via some special light sensors in an Apple Watch someday, and I admit that I got excited about this prospect. Although my medical insurance covers 50% of the Dexcom product cost, I will pay about $1500 a year for my share of the Dexcom bill.

At CES, a Japanese startup, Quantum Operation, put a glucometer into a watch. Although this was a prototype if indeed Quantum Operation has solved how-to but a blood sugar sensor that uses light to get blood sugar readings, this would be a breakthrough.

Three years later, Apple still has not found a way to add this feature to the Apple watch, although I have seen recent reports that this feature could be in the new Apple Watch later this year.

Samsung is also planning to add blood sugar testing light sensors to their watch shortly.

This would be a promising development that suggests a light sensor-based blood sugar solution could be built into smartwatches in the future.

The second feature that I wanted in the Apple Watch has been for it to read my blood pressure. I had a triple bypass in 2012 and need to take my blood pressure daily. Some attempts to do this with smartwatch bands make the smartwatch bulky since it uses the band like a BP cuff to expand like traditional blood pressure readings you get in a dedicated blood pressure monitor.

At CES, Biospectal showed off its Biospectal OptiBP, which lets a person use a smartphone camera to measure blood pressure. This technology was introduced last fall, and Forbes did a great piece on this product launch of what I consider a highly important health monitoring technology.

If you have been to any doctor, you know that taking your blood pressure is one of the first things they do in any visit. This is because it can tell them a great deal about a person’s heart health at the center of many medical conditions.

This company used CES 2021 to highlight it. The company said a recent independent large-scale clinical study from Scientific Reports in Nature validated Biospectal’s OptiBP ability to measure blood pressure with the same degree of accuracy as the traditional blood pressure cuff. It uses the smartphone’s built-in optical camera lens to record and measure a user’s blood flow at the fingertip in half the time it takes with a traditional cuff (about 20 seconds). I could not find the minimum smartphone camera requirements to allow for this type of BP test. However, I suspect more recent smartphone cameras could be used for this. OptiBP’s proprietary algorithm and optical signal capture methods turn light information into blood pressure values by optically measuring blood flow through the skin.

The Biospectal OptiBP for Android app is in public beta and available now in the US, UK, France, Germany, Spain, and Switzerland. Biospectal OptiBP for the iOS app is planned for release later this year. The company said that interested participants could register for the public beta or sign up to be notified once Biospectal OptiBP becomes available in their country.

These are breakthrough developments that bode well for wearable health monitors and gives me hope that sometime soon, Apple, Samsung, and others may be able to add these two new health-monitoring features to eventual smartwatches and even fitness trackers.

Clubhouse and the Pure Play Audio Opportunity

Clubhouse has gained quite a bit of attention lately. Before I share how I’m viewing the audio platform that is Clubhouse, I think it is helpful to give a little context around the audio opportunity.

For a while, I have known that something was going to happen around a pure-play audio platform for 3 years or so now. The reason I knew was because of my work with the VC community. Several years ago, I did the rounds with most of the top-tier VC firms, and they ran me through their central investment thesis for the next several years. The audio was the most consistent thesis I saw that showed up in nearly all VCs investment thesis.

Essentially the thesis for audio was this. The visual opportunity is gone. YouTube, Snapchat, Instagram, Facebook, Netflix, etc., has sucked up all the available time to view something visually with our eyes. Basically, the battle for the eyes is gone, but the battle for the ears is a different story. We commute, we exercise, we walk, and in general, we do things where we can’t always stare at screens. This is where the opportunity for the ears comes into play. Pure play audio is an area most investors believed there was room to compete for consumers’ time. And thus, something in audio was going to come out of this.

Many investors believed Podcasts were the audio opportunity evidence but knew Podcasting platforms were mostly settled and would not be an investment opportunity. Then came Clubhouse, and now we have a highly evolved take on many previous audio platforms.

If you aren’t familiar with Clubhouse, it is basically an app where anyone can host a room, start talking, and people can show up to listen. Hosts of the room can invite listeners up to the stage to participate or call on listeners to ask a question to those on the “stage.” You can liken it to talk radio with listener participation, a panel at a conference where people with subject expertise have a moderated discussion, or even as one of my followers on Twitter pointed out like the days of Ham radio where people could connect and talk to each other even if they didn’t know each other.

The clubhouse is the evolution of many former audio meetings but not a 1:1 comparison to any of them. It is like many things but not exactly like any of them. This perplexed a lot of investors, but given their thesis, it was only a matter of time before Clubhouse raised funds.

What I find curious is the black and white nature of Clubhouse. The public commentary I’ve seen, at least, in general, paints it as the next big thing or a total failure waiting to happen, which will get crushed by other players. Its future is not so black and white, but when something new shows up, we don’t totally understand. This dynamic seems to be common, and quite curious.

The reality is Clubhouse could be big, or it could fail. Both possibilities exist. I agree with the investment thesis I explained, and pure-play audio is certainly an area of opportunity.

That being said, what I find interesting about audio, is how different it is from video. Video allows people to be more passive or let their brain shut off. Audio is a different story. Listening requires much more attention by the listener. Listening was at risk of becoming a lost art. This is why I think the pure-play audio opportunity is so interesting. One’s audience is potentially much more captive than any visual platform. And captive audiences are lucrative.

Lucrative niches have always been my personal thesis of how the digital world breaks up. I’ve always believed Facebook would struggle because it is too general-purpose as a platform. It was successful at first because it was general-purpose in nature and ultimately why it may fade into irrelevance someday. If your business is advertising, subscription media, or direct-to-consumer content or products, then a focus on a niche is your only way forward. Platforms that empower focused niches, like Substack for niche newsletters, or Shopify enabling as a platform for niche businesses, or in this case Clubhouse for niche audio, all become enablers of lucrative niches with little to no upfront cost.

While it is unclear Clubhouse’s fate, what it is enabling as a platform is the most interesting part of analyzing from my perspective. I caution being too optimistic or too pessimistic at this point. It’s easy to write things off we don’t fully understand yet but, as the thesis I laid out, there is something here.

Why Apple Should Extend an Arm to Intel

Helping Intel stay in the semiconductor manufacturing game should be among one of the highest priorities for all US-based technology companies. While TSMC is the leader in manufacturing process technology, they remain a geo-political risk should China decide to enforce its will on the region. Samsung is not far behind, but being a Korean company, again, future politics guarantee no safe bets. Having a leading semiconductor company founded and based in the US is incredibly strategic given how critical semiconductors are to our digital future. Apple may be one of the only companies that can help Intel right the ship.

Why Intel is in this Position
It took a combination of slowing CapEx spends for leading-edge fabs and technical hurdles transitioning from one process node to the next for Intel to now be two process nodes behind TSMC and Samsung. As I wrote for subscribers last week, there are reasons for Intel to hold out hope internally that their process and their architecture are good enough to keep their current course. But when you analyze how Intel got here, it hangs heavily on the volume of premium and cutting edge semiconductors moving to Arm and not x86.

At its best, the x86 market is a 330-350m a year in total shipments for client and server CPUs. Arguably, only a small fraction of that market sells at premium price points necessary to justify the investment in cutting edge process technology. Once upon a time, Intel was increasing their CapEx annually and roughly every 18-24 months, building out a new foundry for cutting edge process. As the PC market matured and refresh rates dramatically slowed, it made it harder for Intel to justify the CapEx for leading-edge nodes on a two-year cycle, and thus they moved more to a 3.5 to a four-year cycle.

The story is a bit different with Arm. When you see the economics of smartphones and the sheer volume of annual smartphone shipments ~1.2 billion, with premium smartphone sales being ~300-350 million (compared to 60-70m for PCs), it is easier to see how this market was large enough and economically stable enough for TSMC to keep investing in leading-edge process technology so aggressively. But, while few may want to admit it, Apple is a big reason TSMC is able to confidently keep investing in cutting edge process technology. Because the bottom line is, you need to have a customer(i.e., product demand) to justify the investment. Apple is a big enough customer of premium smartphone chips and thus worth it for TSMC. Intel alone is no longer a big enough customer of premium PC and server chips, and thus their ability to spend on leading-edge fabs suffered.

The hard truth for Intel is the x86 market alone is not big enough for Intel to justify the CapEx for leading-edge foundries. And that challenge is compounded by the fact that Apple was Intel’s largest customer for premium x86 chipsets, and now Apple has moved to Arm, and x86 chips are not Apple’s future. If Intel continues in the foundry business, they have no choice but to make chips for other customers, AND they need to be a full Arm foundry. Something they attempted and failed at for a variety of reasons. There is where a joint venture between Apple and Intel could be strategically beneficial to both companies.

How Apple Helped TSMC Achieve Process Leadership
I don’t want to dismiss the technological achievement of TSMC by being the first foundry to 7nm, 5nm, and likely the first to 3nm. Anyone who knows transistor designs knows how hard it is, at a micro level, to keep shrinking silicon. However, Apple helped make it easier for TSMC to justify the RND and CapEx costs and to continually invest in leading-edge process technology by being their largest customer, always committing to the latest node. I am not convinced TSMC would have the clear lead they do in process tech without Apple.

As a customer of supply chain components, Apple likes to buy in advance, in bulk, and write big checks to secure pricing and inventory. This played a role in TSMCs confidence to keep striving and investing in cutting edge foundries. While there is no official joint venture between Apple and TSMC at a foundry level, it is a deep partnership. TSMC has committed space, equipment, and supply to Apple. Even if not a JV or partnership on paper, it is very close to that in reality. But, TSMC is the only game in town for Apple to build their A series and M series chips on the leading-edge process. And this is where the real risk comes in and why Apple may want to have Intel as a plan B.

TSMC and Geopolitics
There is no secret among semiconductor insiders that TSMC, based in Taiwan, is a strategic technology asset for both the US and China. It is also no secret, China is spending large sums of dollars trying to develop semiconductor independence, and a lot of that strategy hangs on their own local foundry, SMIC.

If you follow the news, there are worries of increased tension between China and Taiwan. Taiwan is independently governed. But China considers it part of its territory. While a lot of my logic is game theory at this point, should China consider TSMC essential to their plans for semiconductor independence, which would also grant them semiconductor leadership, it is not out of the realm of possibility that China could officially reclaim the region. Nearly every technology executive dealing with the supply chain I know has been worried about this and I’m sure it is on Tim Cook’s radar as well given his deep knowledge of the Asian supply chain.

In that scenario, the risk for Apple and the many other companies who manufacture their semiconductors with TSMC is China either prioritizing their needs at TSMC over others or cutting off supply as a whole. Again, not a great business, but not out of the realm of possibility given how central semiconductors are to our digital future.

Samsung is another option as Samsung Semiconductors is rolling out their 5nm solution, and it appears to be quite good. Samsung Semiconductors also makes chips in the US at a foundry based on US soil, and Samsung as a backup is a viable option. Unless, of course, semiconductors’ importance does indeed become a national strategic asset for the future, and thus Korea decides to pull Samsung back locally. Even if one doesn’t buy Samsung is geopolitical risk, should the worst-case scenario happen with TSMC, Samsung would be in a position to be the only leading-edge fab companies like Apple, Qualcomm, Nvidia, AMD, could use and could create price hikes and supply constraints.

Back to Intel
What I’m laying out is a worst-case scenario, but it is a plausible scenario. Intel is the only future-forward guarantee to a foundry from the perspective of US-based companies making computing devices. And because Apple is the largest purchaser of premium semiconductors on the cutting-edge process, Apple is the best positioned to do a joint venture with Intel to help them invest in future nodes and secure space in their foundries for all their future Arm-based products. This would position Apple to make their Arm-based chips on US soil with a US company.

A move like this would be highly strategic and beneficial for both Apple and Intel, and the US. Of course, Apple could be a part of a JV between TSMC and Intel where TSMC 5 or 3nm chips are made for Apple and Intel foundries, but there is still a risk and no guarantee Apple would have continued access to TSMC technology should China be aggressive. As I said, Intel is the only guarantee in what may become an actual chip war between nations.

Podcast: Amazon and Google Earnings, Poly P Series, Microsoft Viva

This week’s Techpinions podcast features Carolina Milanesi and Bob O’Donnell analyzing the recent quarterly earnings from Amazon and Google, chatting about the release of a new range of videoconferencing hardware and software from Poly, and discussing Microsoft’s new Viva employee experience platform and the potential impact on hybrid work environments.

The Fork in Intel’s Road

At an industry level, what happens with Intel going forward has significant implications. That is why, if you follow industry commentary, what is going on with Intel, their CEO shift and the larger discussion about semiconductor manufacturing in the US is getting attention.

It’s worth digging into the debate as to whether Intel should spin-off their foundries, as has been suggested, but I’ll save that for another article. What I want to tackle is more specifically why this is a tough decision for Intel and why they are still standing at the fork in the road.

For context, it bears repeating that foundries specialize in proprietary process technology and chip design companies (i.g Nvidia, Qualcomm, Apple, AMD, etc.) specialize in proprietary architecture. Foundries compete on trying to create differentiated process solutions that customers find attractive. Chip companies focus on creating architectures that differentiate their end products from competitors. Intel is in the unique position of doing with the caveat that their process is largely only used for their architecture.

What makes Intel’s challenge unique is their process and their architecture are both quite good. Despite their process technology not being on leading-edge nodes, the process design itself is quality. Similarly, their architecture is very good. This is highlighted with consistent performance benchmarks that show Intel’s architecture is competitive with others, in performance, even while their process is behind. The only major area Intel loses is in power consumption, which for things like smartphones, and portable PCs matters. But even in some specific designs, Intel is able to keep performance per watt relatively close to competitors even with a process generation that is behind. This would be evidence for Intel to continue its conviction to stay the course in the process given it is not years competitively behind even though their process/manufacturing is years behind.

If it was extremely obvious that their process manufacturing was simply the albatross and unrecoverable then I think this is a much easier decision for Intel. But, for now, that is not the case and performance benchmarks Intel and others keep seeing against the competition is enough to keep them optimistic.

The other wrinkle, that I think is quite interesting, is let’s say Intel does shift to TSMC. Then Intel architecture would compete with others on equal footing. If this happened it really would become a battle of who can design the best chips, not necessarily who can manufacture the best chips. Which, if my logic about the quality of their architecture is true, then Intel would be quite competitive if all things were equal with process technology. But the tradeoff will come with an undifferentiated process technology, which strategically could be an issue if everyone uses TSMC process.

Lastly, Intel staying relevant, if not cutting edge in manufacturing is strategically important for the United States. Semiconductor technology very well could be, one of the most important strategic technology assets for the digital future and if that moves off US soil, there a significant risks involved. Especially, when China is having a hard time with their own proprietary technology manufacturing with SMIC, and if they catch onto how important this is, TSMC becomes a political and national target. Having a plan B, in case anything happens to TSMC should be the utmost concern for all US companies, including the US Government, and as of now Intel is that plan B and ideally, Intel can become Plan A. I do not believe spinning off Intel’s foundries has even a glimmer of hope of making Intel’s process cutting edge again. It could certainly still be a big and viable business but, strategically, Intel process needs to be cutting edge.

Tim mentioned our friend Jim’s article today, where he suggested out of the box thinking about Intel buying Global Foundries. Any move like this has to have with it the direction to getting back to cutting edge process and likely making Arm chips a priority as well.

This, in my mind, is one of the most important dynamics for the US and tech industry at large at the moment. The next few years will be critical for Intel.

Out of the Box Thinking for Intel

Over the last year, there have been many stories about how Intel has lost market leadership in process technology and has had trouble meeting some of the demand for PC and server chips as both markets heated up in 2020.

Intel is still at least two years away from moving to 7 nm while TSMC and Samsung are already at 7nm and working on 5 nm for 2023. At the same time, demand for processors is rocketing due to higher demand for chips beyond PCs and servers for use in the auto industry that is moving rapidly to electric cars, IoT, and edge computing devices, and high interest in digitizing just about everything we use in our daily lives.

Intel is investing in upgrading their current fabs and expanding their current fab in Viet Nam, but my good friend, Jim McGregor, a Principal at Trias Research, wrote a piece for EE Times this week that theorizes a way for Intel to expand their fab strategies faster.

The entire article is worth a read but here is the crux of his theory:

The Plan (in theory)
“Now, everything I said until now indicates that it’s a bad time and a huge challenge to spin-off Intel’s manufacturing, so I propose going the other way. Rather than spinning off its manufacturing group, Intel should instead acquire GlobalFoundries.

This would give Intel instant access to more fab capacity for some of the product lines that are already outsourced and even some Intel products that can be manufactured on older process nodes. GlobalFoundries has fabs in Germany, Singapore, and the US. And although GlobalFoundries has stepped away from competing with TSMC and Samsung on the latest process node, it is still one of the top three semiconductor foundries in the world and the most geographically dispersed.

For GlobalFoundries’ largest investor, the Abu Dhabi Government through the Advanced Technology Investment Company (ATIC), the company’s progress to success has been slow and any hopes of building semiconductor fabs in Abu Dhabi appear to be gone. Now that GlobalFoundries is profitable, it can no longer be purchased at a bargain price, but I am sure the Abu Dhabi government would be interested in investing in other industries more likely to diversify the region’s economic base.

Through the acquisition, Intel would gain a management team that understands how to be successful as a foundry, and personnel accustomed to working with outside semiconductor customers. So, I would propose that the GlobalFoundries team lead the integration and eventual transition to being a foundry. Intel could continue to invest in more capacity, including at GlobalFoundries’ newest site in Malta, New York, which has the infrastructure and land for additional fab capacity.

Then, when Intel is in a good position competitively and has extra capacity, it could spin off the manufacturing group while maintaining an interest as both an investor and its largest customer. This would free Intel from the financial and capital overhead of being a semiconductor manufacturer while assuring that it has ample fab capacity for at least the foreseeable future. Intel would still have the option of leveraging TSMC as a manufacturing partner as well as providing the company with a dual foundry capacity with what would likely be the two largest foundries in the world.”

In the article, Jim did point out that the Intel and Global Foundries cultures would likely clash but that this could be managed. More importantly, Intel could gain, in the short and long term, more capacity to meet the increasing demand for processors needed to power our future digital world.

As I read Jim’s article, which I agree in theory could be an interesting strategy for Intel to at least explore, I could not get a sense of how incoming Intel CEO Pat Gelsinger would view this idea.

Pat Gelsinger is one of the smartest people I know. I got to know him when he was Andy Grove’s technical assistant and as he rose through the ranks at Intel until he left 11 years ago to EDS and then become CEO of VMWare.

He does not start in the CEO role until Feb 15th but I am sure he has been in discussions on how to move Intel forward at a time when they have lost ground to AMD and the competition for chips of all kind are accelerating.

Knowing how much Gelsinger is loved inside Intel, his transition to becoming their new CEO should be seamless. However, he will inherit one of the biggest challenges in Intel’s history and he may need to consider many non-traditional ways of doing business if he is to set Intel back on solid ground and moving forward again.

Perhaps acquiring Global Foundries could be one of those out-of-the-box ideas worth serious consideration.

Positive Signals In Remote Work Sentiment

Early into the COVID-19 pandemic, we fielded a research survey looking to get a remote working environment pulse. This was late April/May and for most in our survey, having to work remotely was a new experience. We had prior surveys where we looked at how teams collaborate and work together while not in the same place, and often in those surveys, and we found more positive experiences with digital collaboration tools by workers who worked remotely more often or permanently. This is why we jumped on the opportunity to research workers moving remote for the first time, as we figured we would capture more pain points with existing tools and see what is working well and what products need more work.

In November, we updated our research to see what had changed eight months into remote working. The data tells a number of important stories and has further our convictions that COVID-19 has brought about some fundamental changes for the future of work.

Prior to 2020, the future of work and workplace transformation themes focused primarily on the tools we use to run companies and empower teams, but it rarely discussed location as a part of the vision. It seems clear that the future of work is not just about how we work but also about where we work.

Our study asked some sentiment questions about working from home, and the following data points stood out.

  • 61% of respondents said they have settled into a routine working from home and are more comfortable working remotely than they were at the start of the shelter in place.
  • 43% of respondents indicated they want more flexibility going forward to work from home at least one day a week or more
  • Only 33% of respondents said they miss in-person meetings with their team.

One of the theories from remote work naysayers was once people tried it, they would quickly realize they miss the physical workplace. Our April/May survey certainly indicated a honeymoon experience of remote working our fall survey seems to indicate the lack of a desire to rush back to work. The fact we are still dealing with the pandemic could certainly play a role, but the majority of respondents saying they have settled into a routine is telling and makes it easier for employees to choose more flexible options of remote vs. in-person as more companies offer this to their workforce.

A few other telling data points we collected. 50% of our respondents said they want to continue to work from home as often as they can. 39% want to be more selective of the time and days they go into the office. Only 18% said they couldn’t wait to go back to the office.

From April to November, the research indicates remote working will be a reality. More companies will live with day in and day out. What COVID-19 has accelerated is the distributed workforce trend many had been predicting, and it is unlikely we will return to a concentrated, campus workforce in mass for most companies.

I’ve seen a number of studies large companies conducted with their employees, and the data was similar in conclusion. From a handful of surveys from large corporations in different parts of the US, anywhere from 20-40% of their workforce wants greater flexibility and even permanent options to work from home.

Assuming the data is an accurate signal of workplace sentiment around remote work, the smart office, and smart home office concept may accelerate as well. Many corporations were already building a plan to greater connect their conference rooms and huddle rooms so small teams could work effectively together with teams in satellite offices in different locations. The new wrinkle could be ITs need to now support turning a worker’s home office into a huddle room extension to support their remote working with teams in office or remote.

We have been promoting the idea of no remote worker left behind as a theme for IT to embrace. Remote workers were treated more like second class citizens, at least in experience, to those working in the office. Many of you can probably relate to being the remote worker on a screen in a conference room looking into a conference room of people working together. That experience sufficed, but it was not the best productivity and collaborative experience for everyone participating and giving remote workers and or teams an equal experience as being in the same room. This may require more cameras, microphones, and collaborative tools.

I am increasingly confident many corporations will not return to their state pre-pandemic. A reality I know many executives are wrestling with as they rethink what the office experience is for their workforce. We still have a long way to go before people return to the office in any meaningful capacity, and we are nowhere near solving many of the hardware and software problems that still exist. If anything, I’m more convinced than ever that the opportunity for new innovations in the workplace across hardware, software, and services is as ripe as it has ever been.

Podcast: Microsoft, AMD, Apple and Facebook Earnings, RobinHood Stock Trading

This week’s Techpinions podcast features Carolina Milanesi and Bob O’Donnell analyzing the quarterly results from Microsoft, AMD, Apple and Facebook, discussing the growing battle between Apple and Facebook, and chatting about the RobinHood stock trading controversies.

Remote Work, In- Home Education and the Digital Divide.

In the late 1990s, I had the privilege of working with the State of Hawaii to help push the State to accelerate its rollout of high-speed internet connections for their schools.

Although I was born and grew up in Silicon Valley, many of the Filipino side of my family all lived in Hawaii. I was concerned about this State’s understanding of how important I felt the Internet would be for their schools.

I admit my concern was a bit selfish as I had many nieces and nephews in the Hawaii school system. I wanted them to have the same accessibility to high-speed Internet connections that had already become prevalent in California and other states on the mainland by 2000.

I worked directly with the Hawaii Governor at that time, Benjamin Cayetano, to help him and the Hawaii legislature understand the importance of the Internet to its schools and businesses. To his credit, Governor Cayetano moved swiftly to expand Internet connections to all of Hawaii’s schools and became a champion of various high tech initiatives to help the state expand its various tech programs.

An interesting side note to this is that a high-tech exec I know, who grew up on Lanai, knew that the schools there did not have Internet connections, let alone computers for their students. He personally bought computers for a computer lab in the one school Lanai has so that the kids there could have the benefits of their counterparts on the other islands.

Since that time, all States in the US have expanded their high-end internet networks to almost all of their schools and it has become a backbone technology for all education systems in the US and around the world.

However, the coronavirus has shown how unequal access to technology itself divides us. And the implementation of telecommuting has made these issues even worse and disproportionately harm Black and Hispanic Americans.

When people work from home or are forced to home school, they typically need access to a computer, internet speedy enough to handle video calls, and space to work without distractions — and there’s a clear racial divide when it comes to having these things.

Axios recently pointed out these disparities and listed the following data points-

  • Per a 2019 report from Pew Research Center, 58% of Black adults and 57% of Hispanic adults have a laptop or desktop computer, compared with 82% of white adults.
  • 66% of Black adults and 61% of Hispanic adults have broadband access at home. Among white adults, the share is 79%.
  • According to a recent survey from WayUp, Black and Hispanic job applicants are 145% more likely than their white counterparts to be concerned about their ability to do a job remotely.

Solving this type of disparity needs to become a priority sooner than later in the current presidential administration. I realize they have higher priorities to deal with immediately related to the Covid-19 Pandemic, the economy, and other areas that are needed to get our nation back on track.

But making sure that all Americans have high-speed access to the Internet as well as the types of devices and tools needed to help them learn and work, regardless of race or creed, also needs serious attention.

From an industry standpoint, the prices of laptops and especially Chromebooks making it more feasible for even low-income families to have a least one device in the home that can connect to the Internet.

However, here in Silicon Valley, perhaps the most tech-literate area in the US, I have been told by at least two friends that some students in East San Jose’s less affluential region do not have computers of their own unless their school district supplies them.

We are in a digital age that demands connectivity and devices that connect to the Internet and equality mean that the US government, private agencies, and even corporate support need to take this challenge seriously and make sure all workers, as well as students, have equal chances for success.

Twitter, Birdwatch, and why Misinformation is Impossible to Control

Yesterday Twitter announced a new feature that is designed to combat misinformation. Birdwatch is a feature that allows the Twitter community to identify dangerous, harmful, and/or completely false or misleading information and even offer factual content to combat the misinformation. The new feature is called Birdwatch. Social media has created great value in many respects, but one of it’s most harmful side effects has been the ease of spreading misinformation. Unfortunately, behavioral psychology has a great deal to offer us that informs us why controlling misinformation will be a near-impossible task.

Prior to social media, if someone wanted a voice online or to build an audience, they started a blog. They relied on things like Google or other destination aggregators for people to find them online. Social media turned that concept on its head and gave birth to platforms where anyone can share anything and very quickly go viral. This means important ideas or voices who never had a voice now do, and that is a huge benefit to society. But the same is true for bad ideas and bad information, and that is why most social media platforms are working hard to control this problem. The challenge is humans and their relatively predictable nature. Two behavioral psychology concepts are important to understand when we think about the spread of information and how humans process it and allow it to form their beliefs and opinions.

The first is a concept most may be familiar with called confirmation bias. The general definition of confirmation bias is: Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values. This concept is why information, of any kind, spreads in the first place. And the Internet is the master of fueling confirmation bias, and social media adds gas to that fire. Most social media platforms understand this dynamic and, in some cases, capitalize on it for engagement and economic benefit. The problem is once that snowball starts rolling downhill, there is no stopping it.

The lesser-known psychological dynamic at play is called the backfire effect, which is also often referred to as belief perseverance. Defined, belief perseverance/the backfire effect is: maintaining a belief despite new information that firmly contradicts it. Such beliefs may even be strengthened when others attempt to present evidence debunking them.

David McRaney has a chapter dedicated to the backfire effect in one of my favorite behavioral psychology books called You Are Now Less Dumb. After a section where researchers show subjects misinformation, then show them the corrections, they found the backfire effect in full swing. His commentary:

Once something is added to your collection of beliefs, you protect it from harm. You do this instinctively and unconsciously when confronted with attitude-inconsistent information. Just as confirmation bias shields you when you actively seek information, the backfire effect defends you when the information seeks you when it blindsides you. Coming or going, you stick to your beliefs instead of questioning them. When someone tries to correct you and tries to dilute your misconceptions, it backfires and strengthens those misconceptions.

– McRaney, David. You Are Now Less Dumb (p. 145). Penguin Publishing Group.

If anyone has tried to have an argument with a friend or family member who has fallen into the trap of believing misinformation, fully understands how hard it is to convince them of the truth using reasoned arguments and facts. Essentially, humans do not want to believe they are wrong, and once a belief takes hold, it is exceptionally difficult to get them to change their minds. As both these psychology concepts enforce, people actively seek out information that confirms their beliefs and double down on those beliefs despite mountains of evidence of the contrary.

This is the ultimate challenge social media is up against. Despite Twitter’s best efforts, which are necessary, they are up against these dynamics that once the idea gets out there, and it fits people’s confirmation bias, no amount of corrections or experts notes, facts, etc., will help and, in many cases, it will make it worse.

This opens up the entire conversation about how to keep information like that from getting out in the first place, which would lead down roads of censorship or limiting of speech, which I think always has to err on the protection of such rights.

There is honestly no great solution to the online problem of misinformation. However, I would as this moment of time serve as a lesson to which we consider adding more critical thinking into our education system. Namely, building into the learning process more philosophies of the scientific method, which includes aggressively challenging any hypothesis or conclusion and seeking out as much information to the contrary as possible. I came across a quote, which I, unfortunately, do not know who to attribute it to, speaks to the scientific process, and how mind change is a critical part of science. The quote is: “The ability to change one’s mind is not a sign of the weakness of their conviction but of the strength of their process.”

It has to start with education and early in the education process. Once people get set in their ways and lose the ability to think critically, it is very hard to learn later in life. While the efforts Twitter, or Facebook, etc., will take to combat the viral spread of misinformation is needed, it will also largely fail. Battling this begins in our education of the next generation of adults, or we will be stuck in this vicious cycle.

Podcast: Intel and IBM Earnings, Nvidia GeForce Now Alliance, Apple VR Headset Rumors

This week’s Techpinions podcast features Ben Bajarin and Bob O’Donnell analyzing the Q4 2020 financial results from Intel and IBM, discussing Nvidia’s GeForce Now game streaming service and its potential opportunity and impact as a 5G service, and chatting about the rumors of a potential VR headset from Apple.

Apple Silicon, Race Cars, and Industry Implications

To the casual observer, the excitement around Apple Silicon is concentrated around the specific benefits to Apple and the competitive advantage awarded to Apple thanks to their efforts in custom silicon. There are, however, much wider industry implications.

I have been extremely bullish on Apple’s custom silicon efforts since before Apple silicon began showing up in iPhones. My analysis at Apple’s time acquiring PA Semiconductor stated the writing was on the wall for deeper vertical integration by Apple into more of their products. I vividly recall being at Intel not weeks after Apple’s acquisition of PA Semiconductor. The consensus was quickly established that Apple would make custom silicon a cornerstone of their differentiation and competitive advantage.

Since Apple has now proven they are a force to be reckoned with when it comes to custom silicon, a trend I’ve long predicted is about to accelerate.

Competing in the Race Requires Components Built In-House
A great analogy came to me as I was watching AMD’s CES keynote. AMD CEO Lisa Su invited to the stage, virtually, Formula One race car driver Lewis Hamilton. Hamilton’s presence on stage was mostly to talk about his love of gaming and how AMD helps push the bar in PC and console gaming. While trying to affirm AMD as an innovative technology company, he also made a fascinating point by remarking on how his own industry consists of highly customized components. He stated that all Formula One cars, which extend to all professional race cars, consist largely of components all built in house. The obvious reason for this is a competitive advantage. Every race car driver wants an edge above the competition, and the industry itself has established the only way to do that is with highly customized parts, not stock ones.

To establish this analogy more clearly to the tech industry, Apple products are more like Formula One race cars, which compete against a field of competitors using off the shelf components. As Apple goes deeper into in-house parts for their products, it will inevitably cause others to follow whether they compete with Apple or not.

This is the trend that will accelerate that I mentioned above. While it will be harder for most tech companies to go as deep as Apple in verticalization, I anticipate a much more widespread move to customization.

In an article last year, I dug into this broad semiconductor trend where I highlighted the importance of specific purpose chips over general-purpose ones. The computer industry was built largely on general-purpose silicon. The increased need to differentiate and compete on different planes drives the need away from general-purpose silicon and more to specific purpose chips that are used uniquely by product companies.

I made the point that I don’t think other tech companies will go as deep as Apple in semiconductor customization. Still, I think companies will be at a strategic disadvantage if they don’t include some custom or specialized chips that enable some unique product advantages.

Examples of this trend starting to accelerate have been popping up more often. Microsoft has worked closely with Qualcomm and AMD to offer specific customization to the chipsets that run in certain Surface products. The goal of that work was to differentiate these devices from the pack. Microsoft has even been rumored to be looking more deeply at designing, or co-designing, their own Arm processors, which could have both server and client impact. For many generations of Xbox, Microsoft has created some custom components and co-processors for years as well.

Amazon and Google have become more aggressive in custom/specialized processors to differentiate their cloud platforms. Amazon with its Gravitron processors, and Google with Tensorflow. Both key initiatives to help them compete more uniquely with specialized components and set themselves apart from competitors who use generic parts.

Qualcomm made some news recently that emphasizes this trend when they acquired Nuvia last week. Ex-Apple silicon engineers founded Nuvia, and they created a custom Arm architecture they intended to use for the server market. With their Kryo architecture, Qualcomm used a semi-custom design from Arm but mostly using a more generic Arm IP. Qualcomm recognized their ability to compete depends on more deep customization of technology at every SoC level. This Nuvia acquisition puts them back on the path to more deeply customized semiconductor offerings.

Years ago, the belief that more custom or specialized components were not needed because all computing would be in the cloud someday had never manifested and proven to be a much far off future even if it happens. What has become exceedingly clear is that differentiation at the software level is no longer enough for the tech sector’s biggest competitors. The idea of a “full-stack” company must now extend into components as well.

The race car analogy could not be more apt for the tech industry as the competitive environment increases in every market. The simple truth is companies will need to invest more in specialized components because the nature of competition will demand it.

The bottom line is the more companies create “in-house” technology that extends down into components, the better their chances at competing. The more companies rely on generic solutions, the more they run the risk of falling behind.

Podcast: CES 2021, Samsung Galaxy Unpacked Event

This week’s Techpinions podcast features Carolina Milanesi and Bob O’Donnell analyzing the CES 2021 digital trade show and the news and trends coming from it and discussing Samsung’s Galaxy Unpacked Event and the launch of their new Galaxy S21 smartphones.

Why TSMC’s US Fab Is Strategic

Early in 2020, TSMC announced that they would build a $12 billion Fab in Arizona. In December, TSMC purchased the land it will be built on for $89 million.

I admit that I am still in the camp that believes broad manufacturing coming back to the US is a pipe-dream. However, I do see some specialized manufacturing in the US is feasible, and TSMC’s Fab project is a good example. While the actual push to build this Fab in Arizona is ripe with political overtones, it may turn out to be one of the better strategic moves for the US as it deals with multiple threats from China in the future.

The biggest threat I see on the horizon is China’s desire to nationalize Taiwan and bring it back under Chinese control. As I have written here in the past, I have spoken to top execs in Taiwan, and they are on high alert over the potential of China making a concentrated move to secure Taiwan and make sure it is part of China again.

This Dispute between China and Taiwan has been going on for decades ever since Taiwan broke away from China’s political stranglehold in 1949-1950. Under Taiwan’s leadership, Taiwan has developed a strong economy and is the home of the top tech manufacturers like Foxconn, Quanta, Compal, and TSMC, among others. In 1977, the US fundamentally agreed to back Taiwan and help them keep China at bay.

But given China’s recent moves in Hong Kong, Taiwan’s political and business leaders are deeply concerned that China will make some type of move towards trying to bring Taiwan back under Chinese rule as early as 2021.

One of the Taiwanese business leader’s concerns is if China is successful in nationalizing Taiwan, they could exert more control of their businesses. And it seems that one of the bigger prizes that could come out of the Chinese rule of Taiwan would be to get control of TSMC., or at the very least try and legislate who TSMC could make products for in the future.

One Taiwanese tech contact I spoke with at the end of last year told me that China’s national strategy to have products made in China and used especially in Chinese goods could be one other objective besides the political goal to unite Taiwan under the Chinese flag. This contact speculated that China could dictate where chips can be used and make Chinese products the priority.

This has huge ramifications for many US companies who use TSMC to make their processors. AMD, Apple, Samsung, and many others rely on TSMC for their chips. That is why putting a TSMC Fab on US soil is not only good for the US but a strategic one. It could be critical for keeping the flow of custom processors to US and European companies and keep TSMC’s growth moving forward.

I realize that the building of this Arizona Fab will only start sometime in 2021 and could take up to three years to build. In the meantime, the stakes in the US-China relationship are very high. Taiwan and its ties to the global tech supply chain are critical for the success of our tech industry. Allowing China to control this global supply chain through Taiwan could pose huge problems for tech companies in the future.

Taiwan and its ties to the global tech supply are critical for the success of our tech industry. Allowing China to control this global supply chain through Taiwan could pose tech companies’ problems in the future. There is another important point we need to consider a new Fab being constructed now.
The demand for processors for all industries is growing exponentially, and we are already seeing shortages impacting the Auto industry.

Engadget noted this week that ” Ford and Nissan are scaling back production in response to semiconductor shortages. Ford is idling an SUV factory in Kentucky this week, moving up downtime previously scheduled for later in 2021. Nissan, meanwhile, is reducing output at one of its plants in Japan.
Other carmakers may face trouble as well. Volkswagen said in December that it was altering production in China, Europe, and North America due to the shortage. Given the increased demand for semiconductors, it is good that another new fab is being constructed to help meet this growing need.
And it is even better, as well as strategic, that it is being built in the US.

This global hot spot will be one of the biggest issues to follow in 2021.

Intel’s Big Hire; Qualcomm’s Big Acquisition

Big news from the world of semiconductors is dropping this morning.

Pat Gelsinger Comes Home to Intel
I did not want to write about things that were rumors regarding Intel management, even if I had a hunch they were true, but Charlie Demerjian of SemiAccurate broke the rumor Intel (https://www.semiaccurate.com/2020/10/26/guess-who-is-looking-for-a-new-ceo/ Paywalled) was on an internal CEO search. I had a hunch this may be true but didn’t want to speculate.

Today, Intel announced that Pat Gelsinger, former Intel CTO and the runner up to Pat Gelsinger as the CEO choice to succeed Craig Barrett (whose nickname, the silicon cowboy I am extremely jealous of). I vividly remember this time in Intel’s history, having been around Intel a great deal those days. Many inside Intel wanted Pat to be named CEO, myself included. No disrespect to Paul Otellini, who managed Intel well, but I’ve always been a fan of more technical CEOs when it comes to semiconductor companies.

With Intel bringing Pat back, or “home” in Pat’s own words, carries with it a great deal of significance for Intel’s future.

Intel is faced with some very hard decisions going forward. Decisions that in many ways go against the engrained philosophies and culture of Intel’s heritage. A major one is a potential shift away from Intel fabs being the primary manufacturer of Intel chips, and Intel perhaps licensing or building technology on another companies process. In years past, this thinking would be heresy. However, in light of Intel’s lagging process technology, it may be necessary. In many ways, some of the hardest decisions for Intel lie ahead.

This is one reason, out of many, I like the move to bring Pat Gelsinger back to Intel as CEO. If anyone has the history, credibility, technical authority, and company respect to make these hard decisions and not be doubted and second-guessed by employees, it is Pat Gelsinger. One of my main worries about Intel bringing in an outsider would have been the doubt cast from employees, and the potential impact on employee confidence, if an outsider made the hard decisions, even if they were the right ones. Should Gelsinger have to make some decisions that are even counter to the Intel of old he helped build, he has the credibility and respect to maintain, and in many ways, boost confidence inside Intel to commit to the new way forward.

Now, that is not to say all is lost with Intel’s own technology and process. Bringing Pat Gelsinger back also brings with it the potential that Intel can gain some ground back with their own process technology and their own manufacturing. I certainly hope this is true since I’ve been vocal that it would be tragic for the US to lose out on semiconductor manufacturing of a US companies semiconductor IP. Even if Intel never regains process technology leadership, that does not mean they can not continue to innovate and deliver a quality process technology solution. With Pat Gelsinger at the helm, I think a number of very positive potential futures exist for Intel.

At the end of the day, Pat’s background and technical expertise are a strong asset for him as he leads Intel. But, instilling new confidence in the company and the company’s future is among the most positive benefits Gelsinger will bring back to Intel as he leads them forward.

Qualcomm’s Big Acquisition
This morning, Qualcomm announced they are acquiring Nuvia, Inc. Nuvia made noise when the announced their company and came out of stealth, largely because of the founding team, which includes a pedigree of ex-Apple employees who were key on the Apple semiconductor design teams.

There are several important points to make about this acquisition. First is the broad impact this acquisition will have on Qualcomm products. While Nuvia’s solution and custom CPU architecture were planned to be a data center product, Qualcomm intends to use this team and their proprietary Arm CPU architecture in most, if not all of Qualcomm’s core products, namely their Snapdragon family of CPUs.

Qualcomm formally is saying this team will help lead Qualcomm down a more vertical path with much more custom CPU cores. Some will remember that Qualcomm used to create their own customized CPU cores with their Krait architecture, and they moved away from that approach with their current Kryo architecture, which uses more generic Arm IP. This acquisition and the pedigree of the team Qualcomm acquired now positions them to go back to fully custom-designed CPU cores and back to a proprietary CPU architecture, which I think is the right technical direction for Qualcomm. I never agreed with their move away from fully custom cores because of the advantage it gave them to differentiate. Qualcomm will now have fully custom solutions for graphics, CPU, AI, DSP and image signal processes, and more.

This will take some time to manifest, but it puts Qualcomm in a strong position to drive current markets like smartphones, AI and the edge, AR/VR, PCs, and extend even more deeply into new markets.

The future will be driven by the semiconductors that power them, and not every brand has the luxury of being fully integrated like Apple. While Intel and Qualcomm are still strong and competitive today, these moves will only help both companies be more competitive and thus good for the tech industry overall.

Podcast: Social Media Impact, Pre-CES TV, PC, Automotive and 5G News

This week’s Techpinions podcast features Carolina Milanesi and Bob O’Donnell discussing the impact that social media platforms had on this week’s events in Washington, D.C., reviewing the new TV announcements from Sony and Samsung and the PC announcements from Dell, analyzing the automotive news from Harman and Mercedes-Benz, and evaluating the 5G-related news from Qualcomm and Verizon.

(Note that this was recorded just a few hours before Twitter banned Trump, Google removed Parler from the Play Store and Apple threatened to remove Parler from the App Store.)

The Tech Industries Mission in 2021

Years ago, I stopped doing a predictions article, generally because they seem ridiculous, and most readers view them as fiction. I considered doing a predictions article of things I don’t think will happen, and I still think that is an interesting article but have yet to attempt it. But we still do get questions from clients and media about what we expect in the coming year. As analysts, we get to view the industry from a 20,000-foot view, and there is some benefit to that view in seeing broader trends and connecting macro trends to the microelements of tech.

The challenge for many who try to predict the future is the desire to make a bold prediction, something that will happen that could change a paradigm or bring something dramatically new. A new market, a new technology, etc., is what excites people, but it is not what I expect in 2021. Rather, the challenge we saw in 2020 and the rapid movement of digital transformation happening in both enterprise and consumer markets put a giant spotlight on the reality that tech still has a long way to go. There are still huge numbers of pain points, frustrations, less than elegant solutions that need to be fixed.

So for 2021, the tech industry’s mission is to double down on solving the significant pain points that exist all around us as we use digital devices. I expect this to be able to happen much sooner than years before, largely because of the incredible progress of cloud computing. When you look at the core reason many tech companies were able to make the adjustment to work from home, even if it was not perfect and inelegant, the reality was if this COVID-19 pandemic would have hit a few years earlier, many companies would have had no chance at a transition and many businesses would have come to a screeching halt.

In many ways, I remember how the continual advancements in Internet infrastructure of the 2000 decade led to the massive industry opportunities that hit all at once. Most of the decade was more evolution and solving pain points, and that work led to the mobile era. In many ways, I view the cloud infrastructure and the underlying innovation in silicon as a similar laying of the groundwork for what’s next. But what is next is not coming this year, and that is ok. As I said, there are still many pain points to solve.

Which areas can we expect more digital transformation and a continued emphasis on solving pain points? Well, nearly all of them, but the tech industry’s journey has always been one that is a transition from analog to digital. This is why every company will someday be a tech company, if not by-product then by the process. All processes move from analog to digital, and many products similarly will include more digital elements. This is one reason why the auto industry, and in particular Tesla, has been talked about so much. That is an industry whose products have all but abstained from modern technology. Tesla brought the auto industry into the digital age, and there is no going back. I include this industry in solving pain points, which leads to many opportunities ahead.

I expect more companies to embrace direct-to-consumer, and the number of new brands and new products to increase thanks to the ease of services like Shopify for brands to control their storefronts and go direct to consumers. 2020’s e-commerce surge will no doubt assist this effort going forward, and shopping and buying online for everything is now an ingrained habit for many consumers. While e-commerce has made great progress, there are still pain points to solve in the total experience, automation, delivery, and more.

This point on D2C includes entertainment content. We already see movies go straight to digital services, and I expect this to be the new norm and offer a wide range of new experiences and new content. However, the current unbundled streaming landscape is a hot mess, and while our research and many others proves more consumers are leaving cable bundles for other content services, they find themselves leaving one set of frustrations and finding a whole batch of new ones. There is a huge opportunity here for someone, and as of now, I’d bet on Disney to become the new super aggregator in some way.

Enterprise software is another example where many pain points remain. While many companies embraced the latest technologies to enable their workforce to remotely, it was inelegant to put it kindly. There is still tremendous work ahead to more seamless blend workflows for individuals and teams, and that effort will pay off even when people start going back to the office. I expect big leaps ahead in solving these pain points for this category in 2021.

Lastly, Healthcare is another where I hope more tech companies can make an impact. If anything, the COVID-19 pandemic has certainly shown how broken much of healthcare is in the US but has also shown a further opportunity for digital, like Telehealth and other digital services stand to benefit and bring new opportunities.

While I highlight a few areas, and I’m sure there are more we will see pop up in 2021, the bottom line is, while not sexy, the tech industry’s focus and main push will focus more on solving pain points than pushing brand new inventions, or innovations. This is a good thing because, in order to bring about the new computing paradigm, we need to solve current problems rather than just create new ones.

My Tech Wishlist for 2021

I have spent a bit of time with reporters over the last week who have asked me to comment on my thoughts about tech in 2021. Many of these reporters know that I have done an annual New Year prediction column in late December for about 28 years. Last year was the first time in decades that I decided not to do any prediction column for the next year. Based on what we have gone through in 2020, this looks like a wise move as I don’t know of anyone who predicted the year we are about to leave.

We did see some bright spots for tech in 2020, as I outline in my Forbes column last week. I list areas like increased demand for PCs and notebooks, a move towards the cashless transaction, and faster adoption of things like Apple and Android pay.

I also point out the broader acceptance of work-from-home, which helped deliver greater adoption of video conferencing. Zoom is now a video conferencing company as well as an adjective. Tech companies have bandied about digital transformation for over a decade. But 2020 seems to have forced all types of companies to move faster towards digital business processes, which might not have accelerated without this pandemic.

As I have thought about doing an end-of-year column that focuses on predictions and trends for 2021, I still doubt that anyone can fully predict our economy, political landscape, and most industries’ ability to rebound in the new year. I am in the camp that we may still have some unknown landmines to navigate around in 2021.

On the other hand, there were a few tech developments in 2020 that I would like to see advanced in 2021.

The first one is related to foldable mobile devices. I think that the interest in larger/folding screens on smartphones is a legitimate trend, but a smartphone like Apple’s iPhone 12 Max Pro, with a 6.7-inch screen, maybe the largest screen anybody might tolerate in a smartphone in the future.

Samsung and others have introduced folding phones, and LG has created one that has two screens side by side in a case that, when opened, doubles the viewing screen size. I have tried most of the available folding smartphones, and while they are creatively designed, they are not a smartphone that will ever have mass adoption by consumers.

I would like to see more innovation at the hardware and software level with folding smartphones in 2021 that make them more acceptable, along with more consumer-friendly prices.

Folding laptops, while not what I would call a significant trend anytime soon, show promise. As I wrote in Tech.pinions a few weeks back, I have spent about three months now working with an early version of Lenovo’s X1 Fold.

The X1 fold is very innovative. The patented hinges that allow it to fold are a remarkable feat of engineering. The folding screen works well, and the way they keep the screen flush to the case when folding is genius. As I pointed out in the column, Lenovo and others doing any folding portable computer are stuck using a standard version of Windows 10, which is not optimized for dual-screen apps and multiple screen integration.

Sometime in 2021, Microsoft will make more broadly availale a Windows version, called Windows 10X, designed to work on dual-screen/folding devices. Once this happens, I expect other PC vendors to bring out folding laptops of their own to compete with Lenovo’s X1. With foldable devices, an operating system designed for them is critical for any folding laptop’s success. While they may never be big sellers, many business professionals could adapt them to their mobile business work-styles. 2021 could see new designs and lower prices, and coupled with Windows 10X, they could find a favorable niche in the market.

Another technology that has seen a bit of an uptick in 2020 has been VR travel. Oculus headsets gained a broader consumer adoption in 2020, and virtual travel and gaming drove new demand for this VR product.

While VR is a questionable technology for the masses, it is gaining serious traction in business and the enterprise. Especially in training, simulations, and manufacturing.

I have been working on a project related to VR training and CRM and have been amazed at how many enterprise-class apps are available using VR headsets of various kinds. Even more impressive is how many of the Fortune 1000 have integrated VR into all types of training programs for internal training and even customer service and sales programs.

I do not believe VR will ever be a mass consumer product like I think AR will eventually be; however, VR in business is growing. I would like to see even more VR innovation for the enterprise in 2021.

Over the next few weeks, you will see many articles and story’s about 2021 tech predictions. Some may have legs, and others may only be pipe dreams. Given the turmoil all of us have endured in 2020, and not seeing any of it in 2019, suggests you take any predictions, whether tech or not, with a grain of salt.

I am cautiously optimistic that 2021 will be better for tech and other industries, as well as individuals. But anyone who believes that any forecaster can see 2021 through their crystal ball and accurately predict what happens in 2021 will be disappointed.

Podcast: Big Tech Trends for 2021

This week’s Techpinions podcast features Carolina Milanesi, Ben Bajarin and Bob O’Donnell discussing what they expect to be some of the most important tech industry-related trends in 2021. Specifically, they discuss hybrid work environments, the evolution of semiconductors, 5G and connectivity, corporate social responsibility, gaming, and hybrid cloud and edge computing.

Five Tech Concerns for 2021

2020 is coming to a close, and I will be glad when this annus horribillis, as Queen Elizabeth proclaimed at the end of 1992 after the fire that damaged a large portion of Windsor Castle, is over.

The world of tech in 2020 had mixed results. It made video conferencing and Zoom, in particular, a housed hold name. PC and notebook sales had a banner year. Work from home became normalized and forced companies to realize that allowing people to work off-site works well.

But it was also a year where social media propagated an increased volume of false news and hate speech and became a threat to democracy around the world. By the end of 2020, Facebook was facing a major anti-trust lawsuit. Two Silicon Valley stalwarts, HPE and Oracle, decided to move their headquarters out of Silicon Valley.
Part of the US had more negative views of tech than positive ones, and the anti-science movement picked up steam.

And of course, 2020 brought the Covid-19 virus that has killed over 1 million people, and counting and millions more contracted the infection. At all levels, people will be glad to get 2020 behind us and begin looking for a brighter year ahead, especially if the vaccines created to counter this virus works. As Dr. Fauci has said, “there is light at the end of this tunnel.”

However, I believe that the world of tech will have at least five big challenges to deal with in 2021 that could make the new year a rocky one for many tech companies.

The first big issue that tech will deal with is going to be increased regulatory challenges to their perceived monopolies and worldwide influence. The Democrats and Republicans do not agree on much, but they are unified going into 2021 on their belief that tech is too big and needs more regulation. The Facebook Anti-trust suit is just the first of many other regulatory challenges big tech will face in the new year.

The second one is related to the first but will be focused on new laws on big tech from the EU that could become huge problems for the bigger tech companies in 2021.

According to CNBC,-“Tech giants could soon face fines and stricter controls over their behavior as part of sweeping new rules in the EU. The European Commission, the executive arm of the EU, presented two new pieces of legislation that will affect how Big Tech operates. One of the potential changes is putting an end to self-preferencing, when, for instance, app search results in an Apple product display options developed by the tech giant. Companies like Apple and Google will also have to allow users to uninstall apps that have originally come with their devices. Failure to comply could result in fines as high as 10% of the companies’ annual turnover worldwide.’

The Third big issue relates to a massive cybersecurity breach the US government learned about recently. Fortunes’ Robert Hackett, in his Data Sheet column, predicts a “Digital Pandemic” next year stemming from what look likes like the largest cyber attack on the US Government-

“Cybersecurity investigators are scrambling to assess the damage caused by a widespread breach of U.S. federal agencies and private companies. A list of affected organizations includes the Treasury, Commerce, Homeland Security, and State Departments, plus the National Institutes of Health, and parts of the Pentagon, according to the latest news reports.

Yet, the blast radius likely extends much farther. In addition to the government, top national labs, and hundreds of universities, many big businesses may have been targeted by the 9-month-long cyberespionage operation. It is early in the investigation, and it appears the attack was from Russia’s Intelligence Service, the successor to the KGB. While it is unknown what info they attained, it is clear from reading the various reports on this attack that the impact and fallout could be disastrous, with major ramifications that the US government and tech will have to deal with in the coming year.

The fourth issue will be the ability of tech companies to forecast PC and Notebook demand for 2021. PC vendors across the board were caught off guard by the strong demand for PCs and notebooks as companies to upgrade many personal computers when they sent staff home to work due to the pandemic in April.

Demand for personal computers increased in homes, too, when kids were sent home and quarantined and had to do all of their classes via video conferencing at home.

This bump in demand continues to be strong in this quarter and most likely in Q1 of 2021. Intel believes that demand will continue to be ultra-strong throughout 2021, but many market researchers, including ourselves, see this burst in demand tied to forced work and learn at home and that demand in 2021 is hard to predict at this point in time.

One other thing that concerns me is a potential move on Taiwan from China. In a piece I did recently for Fast Company, I outlined these concerns and stated, “Taiwan is very important to the tech industry since most of the companies that perform contract manufacturing are headquartered there, as is TSMC, the world’s largest for-hire chip maker. It is too early to tell how fast China could move to nationalize Taiwan, but this has been its goal for decades. Now, high-level Taiwanese tech executives see this as a real possibility, and it could have an unknown impact on our current tech market in the future.

I encourage you to read this article as I delve into the history of China and Taiwan’s relationship and how China’s potential control of Taiwan could impact the worldwide supply chain and create major headaches for any tech company that uses Taiwan-based manufacturers.

2020 has been a difficult year for many, and the tech industry had a better year than I predicted it would back in March when Covid-19 starting hitting the US. While it is too early to predict if 2021 will be better for tech in general, these five concerns listed above will be issues we will encounter. How tech leaders navigate these coming problems will determine how well tech will do in 2021.

Apple Fitness+ Built to Help You Keep Fit Wherever You Are

This week marked the launch of Apple Fitness+, the workout service that Apple announced back in September, together with the new Apple One subscription bundle. I spent some time checking out the trainers and some of the videos across a range of workouts. While jumping around to check everything out and have a sense of the service, I was glad to see that diversity and inclusion were clearly top of mind for Apple. There’s a good mix of female and male trainers. There are different body types, skin colors, ethnicities, and even accents all represented. The trainers are making an effort to be as inclusive as possible by suggesting modifications to the workout for beginners and using sign language to welcome and encourage users who might be hearing impaired. I also noticed different-limb people are working out in the studio with the trainers.

As expected, the overall number of trainers is still limited, but I do not doubt that it will grow over time as the user base grows. It will certainly be interesting to see if the talent acquisition battle in tech will expand to include trainers, given how much of the experience is directly linked to them.

Apple Fitness+ vs. Peloton

The first class I took was a cycling class as I was curious to compare it to my Peloton experience.

First, let me say that I’m not a hardcore Peloton user. I just started at the end of September, and I am on ride 61! I got to Peloton with a good dose of skepticism. I really wasn’t interested in the whole Peloton Tribe, class and instructor fandom thing that I saw so many users talk about all the time. And yet, in such a short while, I came to change my mind about those instructors and how much they drive the actual engagement.  Peloton also offers quite a range of instructors in a similar way to what I explained about Apple Fitness+. I made an effort to try out different instructors gravitating towards US-based and UK-based instructors and ultimately favoring women over men. I then landed on two particular trainers, Tunde Oyeneyin and Ally Love, who I find to offer the right balance of carrot and stick, but most of all, some inspiration and mind release at a time when we all can do with some. I also appreciate the effort by Peloton in creating theme-based classes rooted in celebrations like Black History Month, International Women Month, or LGBTQ or different music, which is used as a way to open people up to something new.

With this as my experience backdrop,  the other day, I got on my Peloton, I set it on “just ride” where you see your stats, but there is no instructor, and I started a workout with Apple Fitness+ and Sherica.

You start the workout, and your Apple Watch is in total sync with the device you are using, being the iPad, Apple TV, or the iPhone. You can control your workout from the device or right from your wrist. I used my iPhone set on the side of the bike for this specific workout but I would turn to Apple TV and the larger screen experience it would offer if it were not so early in the morning. I could see my heart rate data, where I ranked on the Burn Bar, and the workout’s elapsed time. The data displayed made up for some of the data I usually see displayed on the Peloton screen. Sherica was an excellent instructor, maybe a bit less polished than those I rely on the most with Peloton but effective nonetheless. One thing that struck me was how much she was panting, which made me feel better about my own panting, of course. This is not something I ever notice with Peloton instructors even when they say they are finding the workout hard. What I missed the most in my workout experience, which shows Apple’s limitations of not being able to tap into the equipment you might be using, was the resistance set up.  The instructor could only suggest increasing or decreasing resistance, but there was no base of reference for any adjustment I was making. This made me feel a disconnect between the call out on the RPM and how hard the instructor wanted me to work. In the end, I burned more calories and reached a higher output goal than I usually do when not taking a class, proof that I worked harder than I do on my own even if I did not benefit from an “informed” instructor.

The more I thought about my experience, the more I came to conclude that the narrative around Apple not wanting people to go back to the gym when they reopen is a false one. On the contrary, Apple is clearly thinking about the opportunity that the gym will offer to drive value through the Apple Watch’s connection to the equipment. Remember that Apple already started to drive integration between Apple Watch and gym equipment such as treadmills, ellipticals, indoor bikes, and rowers. Think about going back to the gym and using any equipment, your Apple Watch, and AirPods and do a class without having to pay a personal trainer or pay extra for a class. It seems like a compelling proposition to me.

One Service Can Fit All

The ultimate hook Apple Fitness+ offers that will create real stickiness to the service is flexibility. It ranges from providing a quick workout with no equipment needed while you’re at home or on a business trip, to coming with you to the gym and be that loyal fitness coach who supports you through your effort to stay fit and healthy.

One interesting thing I noticed with Apple Fitness+ is that the workouts seem to end quite abruptly at the end of the allotted time, but this is because the different workouts are intended to be added to one another to create a longer workout session. So while Peloton has a warmup and a cooldown period with the ability to add more if you want to, Apple offers a warmup but no cooldown. Apple also provides specific videos that walk you through equipment setup, posture, and so on, while Peloton reminds you of how the bike works at the start of every workout. As a user, you can skip this part, but I am guessing given that Peloton is responsible for the bike, they are addressing any possible liability by providing the reminder.

I will continue to explore workouts and take more bike classes, but I will not cancel my Peloton subscription just yet. I am curious to see how Apple will grow Apple Fitness+ because it seems to me that this might be the first product that they aimed at the broadest set of users by appealing to first-time users and fitness enthusiasts. One aspect I am particularly interested to see is how Apple intends to facilitate discovery. This is not something you can walk into an Apple Store and try, which makes me think that the tie into gyms makes even more sense if Apple can link the subscription to the gym and users log into equipment through their Apple ID. Time will tell, but considering Apple made Apple Watch the center of the Fitness+ experience, I expect Apple to make a significant and prolonged investment in the service.

Podcast: Cisco WebexOne, Marvell Open RAN, Facebook Antitrust, T-Mobile 5G, Windows Arm 64, Google Workspace

This week’s Techpinions podcast features Carolina Milanesi and Bob O’Donnell analyzing the news from Cisco’s WebexOne conference, discussing new chips from Marvell for the 5G Open RAN market, debating the Facebook antitrust news, talking about T-Mo’s new 5G Mobile hotspot and related plan, Microsoft’s addition of support for 64-bit Windows app emulation on Arm-based PCs, and Google’s addition of new features for Workspace that make it easier to operate with MS Office files.

Looking to 2022 It Could Be a Big Year for IT Hardware Purchasing

Thanks to the Covid-19 boost, demand for PCs and laptops has been surprisingly strong in 2020. At the beginning of this year, most PC forecasters suggested that unit sales of PC’s and laptops in 2020 would be down anywhere from -3% to -5%.

It now looks like sales of PCs and laptops could be in the positive next year slightly and total 270-280 million PCs While this demand is welcome, the big question is, will this type of growth continue?

Most of the primary industry players believe that demand will continue to be strong. Businesses will continue to buy updated PCs and laptops for those forced to work at home at least through mid-year. However, demand for major IT refreshes seems to be soft for 2021, making accurate forecasting of 2021 PC demand difficult at this time.

Thanks to some research I am doing with a former CRM consulting colleague, I was able to talk to three high-level IT executives over the last ten days. Our calls were related to the research we are doing, and being the opportunist I am, I snuck in a question about their IT spending in 2021 and thoughts about 2022 PC purchases.

All three confirmed that Covid had changed a lot of their PC buying strategies since they have had to buy and manage new laptops purchased for work-at-home staff. A lot of those purchases were driven by how old the work-at-home user’s laptop is, and if it was over five years old, they upgraded them.

They also upgraded some younger laptops based on the quality of that laptop’s camera, but the lion’s share was to replace older ones with lower speed processors that could not handle more complex workloads from home.

Two of them stated that they wanted to be clear that these purchases were upgrades to meet current work from home needs and not corporate IT refreshes as in the past. These two IT decision-makers said that broader refreshes of older PCs and laptops were not in the cards for 2021.

Due to the economic instability and lagging effects of Covid-19 in the broader business world, any aggressive PC refreshes in 2021 are slim. On the other hand, all three suggested that if the economy stabilizes and starts growing by the end of 2021, they could begin to pursue more aggressive PC upgrades to mainstream IT staff the following year.

Currently, ~450 million PCs are still in use worldwide that are four years or older. That is a huge market opportunity for PC vendors to tap into in the future.

I found it interesting that these IT directors I spoke with are already looking at 2022. 2020 was a difficult time for them, and they seem to have a clear idea of their needs in 2021. Like many other IT directors, I suspect that they see a future need to do some aggressive personal computer refreshes in the not too distant future.

That said, a lot could happen with Covid-19 recovery and the world economy in 2021. If Covid-19 vaccines work and the world starts to get back to some sense of normal business rhythms by 2022, the PC makers and our industry need to be sure they are ready for possible robust enterprise demand in 2022.