A few years ago, I wrote an article called “when the easy growth is over.” I slightly regret the title because no growth is easy and we should applaud companies who do tap into the current and scale their businesses because it is not easy. However, my article was more to the point about the industry S-curve growth cycles, and while we are in an S-curve of growth, it is the time companies can scale quickly and are faced with fewer obstacles once they tap into the growth current that happens during an S-curve.
