The Amazon Tablet: Less Could Be More

M.G. Siegler at TechCrunch has some interesting tidbits on the tablet that Amazon.com is expected to announce at a media event on Wednesday. The most interesting news, other than the name of “Kindle Fire,” is that the tablet won’t ship with a built-in email client.

Amazon logoAssuming this is correct–and Siegler’s Amazon sources seem to be very good–it may be an interesting case of product differentiation through subtraction. When Steve Jobs introduced the iPad in 2010, he clearly positioned the device as a PC alternative for a post-PC era. It’s hard to imagine a PC alternative without a good email client.

The Amazon tablet, however, isn’t vying for PC alternative honors. Amazon seems to view it  much more as a way to facilitate consumptions of the stuff Amazon sells, especially books, videos, and music. It is fundamentally an entertainment device, not a productivity device. And it doesn’t really need email. (If you really want email, you can always download a client app, though you’ll probably have to get it from the Amazon App Store rather than Android Market, which probably won’t come with the tablet either.)

All of this is consistent with my notion that Amazon is interested in producing not an anti-iPad but an un-iPad. Amazon is one of the very few companies around with the heft and the smarts to, as they say in basketball, create its own shot against Apple. and the indications are mounting that this is just what Amazon intends to do.

 

Published by

Steve Wildstrom

Steve Wildstrom is veteran technology reporter, writer, and analyst based in the Washington, D.C. area. He created and wrote BusinessWeek’s Technology & You column for 15 years. Since leaving BusinessWeek in the fall of 2009, he has written his own blog, Wildstrom on Tech and has contributed to corporate blogs, including those of Cisco and AMD and also consults for major technology companies.

27 thoughts on “The Amazon Tablet: Less Could Be More”

  1. It is appropriate time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I desire to suggest you
    some interesting things or advice. Maybe you can write
    next articles referring to this article. I desire to read even more things about it!

  2. I’m really loving the theme/design of your weblog. Do you ever
    run into any web browser compatibility issues? A couple of my blog readers have
    complained about my website not operating correctly in Explorer but
    looks great in Opera. Do you have any solutions to help fix
    this problem?

  3. Generally I don’t learn post on blogs, but I wish to say
    that this write-up very compelled me to check out and do it!
    Your writing taste has been amazed me. Thank
    you, very great article.

  4. Hi there I am so grateful I found your webpage, I really found you by error, while I was browsing on Bing for something else,
    Nonetheless I am here now and would just like to say cheers for
    a incredible post and a all round interesting
    blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have bookmarked
    it and also added your RSS feeds, so when I have time I will be back to read much
    more, Please do keep up the superb work.

  5. Please let me know if you’re looking for a writer for your site.

    You have some really good posts and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a
    link back to mine. Please shoot me an email if interested.

    Many thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *