We have all done it, well at least the vast majority of us, 80% of consumers according to a poll we ran in our panel have streamed at least multiple episodes of a TV show back to back. This behavior is new, which is part of what makes it fascinating. The binge watching experience is a hybrid between a movie and a TV show, although I’d argue it is much closer to that of the experience of a good book.
The Binge Watching TV Behavior
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