We have all done it, well at least the vast majority of us, 80% of consumers according to a poll we ran in our panel have streamed at least multiple episodes of a TV show back to back. This behavior is new, which is part of what makes it fascinating. The binge watching experience is a hybrid between a movie and a TV show, although I’d argue it is much closer to that of the experience of a good book.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin