The Coming of Super Bundles

on June 19, 2018

I’ve written extensively about the growing trend of unbundling happening to the cable TV bundle. Voices in tech keep highlighting the cyclical nature of this trend where everything that was once bundled becomes unbundled only to be bundled again. The important observation we cannot escape is the inherent value in bundles. Bundles work for a variety of reasons but mostly because once a company has a billing relationship with a customer, it is effortless for them to layer value. So while we are currently in a partial phase of unbundling TV content, the reality is it will all become bundled again quite quickly. But the interesting new wrinkle I see coming is the rise of what I call the super bundle.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Analysis of the major tech industry news stories of the week (about 6-10 topics)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Analysis of the major tech industry news stories of the week (about 6-10 topics)
  • Exclusive Industry Sector Report with Key Data and Trend Analysis
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Subscribe to Apple Specific Articles and Analysis
50/yr
  • Subscribe to Apple Only Articles and Analysis
  • Four to Five Articles a Month
  • Receive Email Only Delivery (no archive access)
  • Articles will be less frequent than the full subscriber access