The Consumer Right to Privacy vs. Our Right to Not be Tracked

I have officially watched C-SPAN 3 the last few days more than at any other point in my life combined. The subject, Mark Zuckerberg taking questions from the United States Senate. In the vast majority of industry or executive presentations, I give I always start with a point about the times we live in being unprecedented when it comes to technology industry history. It seems the examples I have to support this point are many, but the current situation Facebook finds itself in is no exception. Facebook, every nation, and every consumer now face a philosophical fork in the road. The question is less to a consumer’s right to privacy; it seems no one disagrees that is a right, the question is, do we have the right not to be tracked?