The DOS Era of Virtual Assistants

Not a week goes by where some industry-related conversation I have with a major tech company does not include virtual assistants. When talking about these assistants like Alexa, Siri, Google Assistant, and Cortana, I often have to remind folks that we are still in the very early days. One of the ways I’ve started doing that is to talk about these assistants as if we are in the DOS era of computer interfaces.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio