The Foreshadowing of Sony’s Pivot

I remember when Apple was near its bottom. Investors, pundits, analysts, and many commentators suggested that Sony should buy Apple. At the time, Sony was the biggest consumer electronics brand around and nearly every category the company entered had tremendous success. There was a culture of innovation, attention to detail with hardware design, and a laser focus on quality. In many ways, Apple and Sony were extremely similar but Apple was not a consumer electronics company at the time, they were just a personal computer company making Macs.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio