The Foreshadowing of Sony’s Pivot

on May 23, 2018
Reading Time: 4 minutes

I remember when Apple was near its bottom. Investors, pundits, analysts, and many commentators suggested that Sony should buy Apple. At the time, Sony was the biggest consumer electronics brand around and nearly every category the company entered had tremendous success. There was a culture of innovation, attention to detail with hardware design, and a laser focus on quality. In many ways, Apple and Sony were extremely similar but Apple was not a consumer electronics company at the time, they were just a personal computer company making Macs.

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