The Importance of the Quality Engineer

When a new product is introduced at a company event, it’s the executives, design engineers, and industrial designers that get the all of the credit. But behind every new product is engineers that focus on quality and reliability that rarely get much recognition.

Their role is not a glamorous job; it requires more discipline and less creativity than the designers. They often focus on the negative, trying to find problems with a product before it’s shipped. They’re also the ones that can require the designers to go back and redesign and delay a product’s introduction, subjecting themselves to lots of pressure.

Their job is to simulate the worst cases the product will experience before it’s shipped, taking on the role of the customer. They’re not the most popular members of the team; they are sometimes seen as a traffic cop. Design engineers focus on creativity and invention. The product is their baby and no parent wants to be told their baby is flawed or has a wart.

If a company’s executives or board wants to know how a new product is really doing, the quality engineers are the ones to ask. They have all of the statistics because their job is not only to be sure the product will last but to monitor how well the product is performing once it ships. They’ll tabulate the complaints, analyze the returns, and report back to the design team what needs to be improved.

Yet, in spite of their efforts to provide an objective account of a product’s performance before it ships, they’re occasionally overruled. Companies often ship products with the expectations of getting returns, based on a calculated decision. You just hope that doesn’t happen when safety is involved.

When Samsung shipped the Galaxy Note 7, both the initial and the redesigned versions, it’s hard to believe the quality engineers were happy and not overruled.

I’ve often thought how valuable it would be if we, as consumers, had access to the quality information before buying a new product. Our buying decisions would be much more informed.

We’d know the likelihood of a product needing to be repaired, see a list of the most frequent failures, and be able to make a clear comparison between competitive products before purchasing. But, of course, this information is closely guarded and rarely available. The best we can do is to consult things like Consumer Reports who tabulate experiences of their customers for a few category of products.

The next best alternative is to access customer reviews, surveys, and complaints from the web. While it’s impossible to determine the specific percentage of returns, there’s plenty of anecdotal evidence that can help. It’s easy to Google a problem we encounter and see if others have had similar problems.

A case in point. Almost a year ago, my daughter gifted me a Fitbit Charge as an incentive to be more active. But, after nine months, I’m on my fourth unit. The silicone rubber band on two units simply peeled apart, and a third unit had a defective battery that lasted less than a day. The products were never abused or used near water. While statistically surprising, I initially assumed I just had bad luck. When I mentioned this to others, two relatives and a friend, each of the three had to replace theirs several times. And, after searching through the company’s blogs and online reviews, I’ve found scores of users experiencing similar issues with many of the models.

Now, any product can expect to have a small percentage of defective units and, when you sell millions, the actual number of defects can be large. Typical return numbers for defects in the first year for a well-designed and manufactured product range from about half a percent to 2%. More than 3% is considered very high.

It’s hard to know what the true percentage of Fitbit defects are from this anecdotal evidence. Based on my experience, I bet it’s very high.

But considering the poor performance of the company’s stock in recent days, if I were a stock analyst, I’d want to understand how big a problem this is. Ask the quality engineers and you’ll get a better predictability of Fitbit’s fortunes than asking the CFO.

Fitbit offered this response when I asked them about their product quality issues:

The quality of Fitbit products and the health and safety of our customers are our top priorities. We conduct extensive testing and consult with top industry experts to develop stringent standards so that users can safely wear and enjoy our products. We also are committed to delivering a superior customer experience. We respond quickly when customers report issues and strive to work closely with them through our customer service channels to ensure their satisfaction. If consumers have any questions or concerns, they can contact us at

While much of this may be true, their product reliability is not there yet.

Published by

Phil Baker

Phil Baker is a product development expert, author, and journalist covering consumer technology. He is the co-author with Neil Young of the forthcoming book, “To Feel the Music,” and the author of “From Concept to Consumer.” He’s a former columnist for the San Diego Transcript, and founder of Techsperts, Inc. You can follow him at

17 thoughts on “The Importance of the Quality Engineer”

  1. The most infuriating thing, aside from shoddy engineering/QA/support, is incomplete reviews. Sometimes I’m willing to compromise, but I also got hoodwinked a few times into buying stuff that had nice or OK reviews and seemed to fit my requirements, only to find out later that it was flawed in a way that mattered to me. But the reviews either didn’t cover the flaw (can’t drop those press loaner phones, won’t call support, didn’t test that feature) or just plain missed the flaw initially (din’t test with Windows version XX, under load…), and to add insult to injury, didn’t go back and edit the review once the flaw was discovered, leaving poor customers to discover in the N+1 review that “importantly, version N flaw XX has been fixed in this new version”. One can’t read all comments about all purchases , and then sort out the relevant+truthful ones from the rest.

    Also, it’s not always management forcing engineers/QA to release bad/unfinished/untested products. I’m fairly sure stuff like antennagate took everyone including management by surprise.

    And finally, a sad consequence of this trust issue is using branding as a proxy for quality, or even value. Cartloads of examples show it isn’t, it wasn’t, it ain’t ever gonna be… even Aretha Franklin says so.

    1. The software issues are far more difficult than the hardware issues. Extreme burn-in testing of all parts running simultaneously ought to expose most of those problems. I would be shocked if this testing, minimally, didn’t happen.

      Software faults are much more sneaky, but much easier to deploy fixes.

      What gets me is “What CPU is in that MacBook Pro?” and getting “Intel i7” as a response. Good, now that we’ve narrowed it down to 24 possibilities…

      1. Even more obscure, I read that the new MacBooks’ CPUs run at lower speeds than Intel’s stock advertised speeds. So…. you gotta find out what the mystery slowdown coefficient is too ;-p

        1. “mystery slowdown coefficient”! 🙂

          a.k.a. $ saved for acceptable performance, not performance the device’s price reflects.

          We’ll just put out the negative message on “speeds and feeds”, except when it favors us.

    2. “The most infuriating thing, aside from shoddy engineering/QA/support, is incomplete reviews.” Very important point that now colors all of the glowing reviews of new products. The Galaxy Note 7 had rave reviews, but the reviewers had no way of knowing how serious the quality issues were.

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    This will create a feeling of dissatisfaction, which is a significant contributing issue to relationship failure and loneliness. A lot of bogus profiles are very easy to location, and it can be arduous to determine no matter whether or not one is real. If you don’t have loads of other varieties of photographs of yourself, that is okay! Unsure of whether she ought to imagine the man, Kipps Googled “images of sick kids.” And of course, the pictures she’d been getting via textual content message had been public images posted online. He despatched coronary heart-wrenching images of a young girl, who appeared to be his daughter’s age, hooked to a raft of medical screens. You need a man who takes initiative and texts you commonly. Who do I would like to point out I actually care about you? Kipps says her worst expertise was with a man who claimed to be a widower elevating his five-yr-outdated daughter. Disaster strikes. Immediately after Kipps’ date left for Manila, she started getting textual content messages about the emergency that despatched him overseas. Commonly, when the sufferer proposes an in-individual meeting, they’re going to give you some excuse for why it can’t occur: They’re touring, stationed overseas or have some long-distance emergency.

  8. How to take care of Coronavirus Anxiety

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    How To Get Therapy When You Can’t leave the house

    you know, Sometimes there isn’t a lot going on in the prefrontal cortex. Let’s say we’re afraid and anxious and maybe we go on social media to try to get more tips. we can actually catch something that’s even more contagious than a virus [quite easily catch] anxiety and panic and fear. [strain and fear] could, Which is only the transmission of affect or emotion from one person to another. And truly makes our prefrontal cortex shut down. You can catch a virus from a individual by being near them, But a partner can “sneeze” On your brain from wherever.

    We can also see this playing out do not just on social media but when we, point out that, Go to the retailer. If someone goes to the grocery store and sees somebody else hoarding toilet paper, shortly their scarcity brain kicks in. They could imagine, “Maybe I’m not going to have enough toilet tissue, So they run to the toilet paper aisle and buy all the rest of the toilet paper, Even though they probably have enough at home. So if this scarcity mode kicks in, this can possilby spread panic and fear through social contagion.

    People are trying to control this case that we absolutely have no control over, precise? I’m just cleaning precisely what I can get my hands on and I’m never stopping, Which makes me feel like I have a particular control over everything. Is it ever helpful to control things in the ways that we can?

    circumstances Kit

    feeling as though you’re Anxious? here is a Quick Tool To Center Your Soul

    extremely, it depends on what we’re doing. So if we’re afraid or panicked and we try to operate things, we’ll actually fall back into old habit patterns. for example, If our habit pattern is to fix, We might start cleaning obsessively in a way that’s not helpful it could use up cleaning utility caddy. If we start cleaning our family and nobody’s been in our family for a week, The likelihood that something infectious would certainly suddenly show up on our countertops is pretty low.

    so here, If our brain is anxious and our curious about brain is offline, The likelihood that we will have any wisdom show up is pretty low. So after again, It returns to grounding ourselves and then asking ourselves, “What am I about to do? Is this generally helpful,

    for example, In my psychiatry education and learning, I learned a great phrase, “Don’t just take steps sit there, the thought is, If I’m sitting with a patient and they are anxious, I could catch their anxiety to social contagion. at this website, I become troubled, And then I try to make a move to fix them to make myself feel better when, truly, take advantage of the that I could do is simply to listen. And I feel applies to all of us.

    may possibly be this phrase, “Short a few minutes, often times, If somebody is going to brew a habit of anything, They need short moments of repetition and they need to repeat it time and again and over. So it’s not just about trying to force ourselves not to check the news truly fails. weight loss think your way out of a bad habit. But we can access the strongest parts of our brain, The reward based being familiar with parts, Which nourish themselves on reward. for example, once worry, We have more anxious. But if we can see that when we calm ourselves down maybe we hug a loved one or pet our dog or take a deep breath we feel less anxious, Then we can start to convert our habits.

    How are you talking to people to make them feel happier about staying home? What are you telling people to make them feel empowered when they’re not allowed to go out?

    Two feelings I’m seeing here are guilt and shame. Guilt is feeling that we should do something when everybody else is doing something. This then leaner, better-shaped shame about ourselves. So guilt is about a behavior and shame is about ourself. So in my opinion,there’s no doubt, once more,as before, one thing to do is recognize what you’re feeling. Are you being guilt? Is that causing a shame spiral where you’re beating yourself up? may make our thinking brain go offline. We tend to do things that aren’t helpful when we’re not thinking.

    If we can step out of that process, We can see that the best and most helpful option is stay home. Because that’s what’s going to stop the spread of this virus. Running out there and trying to do something could actually make this worse. If we can step out of that shame spiral, Our thinking and creative brains come back online, And then we can think about what skills and talents we have that can be useful.

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