The iPad’s Fate

I was going to title this post the Tablet’s fate, but we all know there isn’t a tablet market but an iPad market. So while this article will share some general points about the use of tablets as a whole, the broader focus and larger category questions are about the iPad.

When looking at the overall tablet market data, it is important to note how tablet owners, and iPad owners, in particular, love the product and find it an invaluable part of their life. The issue I think the tablet is up against is how for many, it is more a luxury than a necessity.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio