The Less Talked About Apple Product Launch

As you are reading this, I will be on my way to the Apple Fall event at Apple’s new campus, and more specifically the Steve Jobs theater. I was thinking about all the things Apple may announce at this event and all the ways I will slice and dice my analysis of the products. While much of my focus will be on the iPhone, Apple Watch, and anything else that may debut, the less talked about product that I plan on spending some time observing and thinking about is the Steve Jobs theatre itself.