The Map Platform and the Map First UI

I recently had an experience that led me to a few important observations. My family and I went to Disneyland and had our first opportunity to use the parks newest app. What struck me about Disneyland’s app, and the work they put into making an incredible app that greatly increases the customer experience at Disneyland, was how the entire app is a map first UI. Here is a screenshot to take a look at, and then I’ll break it down.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio