The Next Target for Enterprise Mobile Apps? Line of Business Field Workers

It’s a relatively well-known fact that most businesses have not built a great deal of custom mobile applications for their businesses yet. Sure, there are a number of pilots out there, but organizations of many sizes are finding that it’s relatively challenging to get high-quality apps out of development and into widespread deployments.

Not surprisingly, the few apps that are being deployed typically get built for mainstream office workers—those folks in headquarters or other main offices that are the most vocal about wanting to use their own BYOD smartphones and tablets at work. On the one hand, this makes sense. After all, they tend to be a large, influential group, and IT often feels the need to go out of their way to keep them happy.

In doing so, however, internal IT development organizations are potentially missing out on the workers in their companies who could actually get the most benefit from custom-built mobile applications: field workers and others out on the front line.

These types of workers—who are typically part of line of business (LOB) organizations—aren’t always as vocal to IT as their counterparts at HQ, and in some organizations, may represent a much smaller percentage of the overall worker population. However, you can build the most compelling custom application ROI story for exactly these types of workers. Reducing the amount of time it takes to do remote paperwork, or leveraging in-house analytics data to help drive field-based decisions regarding equipment repairs are just two of many compelling applications that can translate to real-world dollars and cents benefits to organizations of many types and sizes.[pullquote]You can build the most compelling custom application ROI story for line of business field workers.”[/pullquote]

Part of the problem is, historically, many LOB divisions have gone off to purchase or create their own point solutions, independent of IT. The argument was that they had unique needs/requirements that internal app development teams couldn’t really understand or meet (or, at least, that’s what they thought). In many situations, this has led to solutions that might work OK for a particular LOB, but don’t really integrate well into the tools and/or processes created by IT that are being used at HQ.

With the extended reach and greatly enhanced computing and connectivity that mobile devices now provide these workers, it’s time to rethink this approach and figure out ways for IT to work with LOB mobile workers. Creating mobile apps that not only fit the unique needs of these folks, but also seamlessly connect to corporate data resources is clearly what needs to happen.

In the end, building mobile apps for mobile workers who really need them is likely to generate a better return on investment than making tools for office workers who have relatively easy access to all the information they need and don’t really need customized mobile apps as much. It’s time to start thinking outside the office box.

 

Published by

Bob O'Donnell

Bob O’Donnell is the president and chief analyst of TECHnalysis Research, LLC a technology consulting and market research firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.

8 thoughts on “The Next Target for Enterprise Mobile Apps? Line of Business Field Workers”

  1. I think what you’re describing is an historical centre out tendency for deployment of IT systems and business applications – while recognizing the currents have changed in regards to mobile and cloud reach –

    Yet, the nature of the what runs on this new “reachability” is different than what the old IT department delivered and is supporting.

    Do you think that IT can adapt or is IT itself a barrier in this new frontier?

    1. I believe IT will adapt for the simple reason that they have no choice. The vendors themselves creating the next generation server hardware, software, and services, are focusing on bringing management and other critical software to mobile devices.

      The bottom line is those who do not adapt will fail at keeping their workers competitive and at giving them the best tools to get their job done. This change may be slow but I am extremely confident it will happen.

      1. I agree that the change will be slow, but I also think it’s something that will accelerate over time. Once we start to see the impact of it, it’s going to be a big story in enterprise tech (or enterprise software more specifically).

    2. I actually think we will see both things happening…it will depend on the nature of the company and, more specifically, the CIO and other top tech leadership in the organization. I have already heard of many companies where LOB execs are doing relatively major skunkworks projects because IT has become a barrier. At the same time, there are also many instances of IT being quick out of the gate and aggressively building the kinds of new applications that workers are expecting. So, interestingly, it’s almost more of a people/personality issue than it is an organizational/structural issue.

  2. My wife has been in this market of helping mobile workers for nearly 3 years now. She develops systems using FileMaker Pro for Mac + PC users in the office and FMPro Go apps for mobile users using iPhone + iPads – eliminating paper entry in the field and data entry in the office. She is booked through spring.

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