The Real Importance of Apple’s Acquisition of Texture

on March 14, 2018
Reading Time: 3 minutes

In late February, I started writing a piece entitled “Why Apple should buy Texture.” For months I had been studying Apple’s need to acquire more content and original programming. In my main Techpinions column on Monday, I laid out the challenge they have in this area given the strong investments competitors like Netflix and Amazon are making, especially in video content.

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