In late February, I started writing a piece entitled “Why Apple should buy Texture.” For months I had been studying Apple’s need to acquire more content and original programming. In my main Techpinions column on Monday, I laid out the challenge they have in this area given the strong investments competitors like Netflix and Amazon are making, especially in video content.
The Real Importance of Apple’s Acquisition of Texture
Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others. View all posts by Tim Bajarin