Studying generations under 30 provides a unique challenge. One of the demographic patterns we observe, around technology in particular, is how habits change with specific life-stages. From a purely anthropologic standpoint this seems obvious. Your habits during your youth/formative years are different than those in the middle of your life and both of those stages are different than the end of your life. What we have to dig into, are the things that become ingrained at a young age and remain constant throughout all life stages.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin