One of the things that stood out in some recent analysis I did of media consumption trends is how the plethora of options available to consumers to consumer TV content the more of it they seem to consume. It seems obvious that if consumers could consume their TV content on any device they choose, at any time they choose, they would consume as much of it they can. Nobody wanted their TV stuck, well, on their TV.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin