Understanding Apple’s iPhone ASP

Apple’s ASP defies the logic and assumptions so many have built up over the years. In fact, I could argue the smartphone, in general, is continuing to defy the logic of many but even within the smartphone market, the common sentiment (note I did not say common wisdom) was that the market would commoditize like all consumer electronics categories do as good enough products and low-priced products and vast competition in the lower price tiers would create a race to the bottom.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio