Why Apple Needs to Unify Their Product Line Around USB-C

During one of the last WSJ-D conferences, then Sony CEO Sir Howard Stringer was on the stage speaking with D-Conference co-chairs Walt Mossberg and Kara Swisher about how he was working to change Sony’s siloed business model. But just as the session was about to start, Martha Stewart came into the room carrying a hand full of cables with different plugs on them and yells out to Sir Howard that he needs to fix the problems of multiple connectors and incompatible cables. The room erupts in laughter at the site of Ms. Stewart waving a handful of cables in front of Mr. Stringer, but they also applaud her for bringing up a huge problem that has faced consumers for decades.

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Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.