Why Apple Needs to Unify Their Product Line Around USB-C

on June 27, 2018
Reading Time: 3 minutes

During one of the last WSJ-D conferences, then Sony CEO Sir Howard Stringer was on the stage speaking with D-Conference co-chairs Walt Mossberg and Kara Swisher about how he was working to change Sony’s siloed business model. But just as the session was about to start, Martha Stewart came into the room carrying a hand full of cables with different plugs on them and yells out to Sir Howard that he needs to fix the problems of multiple connectors and incompatible cables. The room erupts in laughter at the site of Ms. Stewart waving a handful of cables in front of Mr. Stringer, but they also applaud her for bringing up a huge problem that has faced consumers for decades.

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