I recently started looking at a study by GraphicsSprings that researched millennials brand recognition of six major IT companies. The focus of the study is on the impact these companies logo’s had on the demographics it studied but I would argue that what the company does and how it impacts these customers are why these brand logo’s do or do not resonate with these different age groups.
Why Marketing to Millennials Matters
Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others. View all posts by Tim Bajarin