Why Marketing to Millennials Matters

on October 3, 2018
Reading Time: 4 minutes

I recently started looking at a study by GraphicsSprings that researched millennials brand recognition of six major IT companies. The focus of the study is on the impact these companies logo’s had on the demographics it studied but I would argue that what the company does and how it impacts these customers are why these brand logo’s do or do not resonate with these different age groups.

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