Why Smartphone Pre-orders are not a Good Barometer of Success in a Saturated Market

on March 9, 2018
Reading Time: 3 minutes

This week, two independent reports pointed to weak pre-order numbers for the new Samsung’s flagship models the Galaxy S9 and S9+.

First, a Korean publication called Yonhap News Agency reported a Samsung executive commenting that the preorders of the Galaxy S9 are similar or slightly lower to that of the Galaxy S8. He also reportedly blamed the dip in demand on the two-day gap between unveiling and pre-orders opening, compared to an eight-day delay for the Galaxy S8.

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