Why TV Networks are Going Direct to Consumer

on April 11, 2017

Lately, it seems we’ve seen one report after another of various TV network owners taking their content direct to consumers through over-the-top streaming services. Indeed, my column last week talked about who might begin to re-aggregate some of these offerings on behalf of consumers tiring of the fragmentation. But today, I wanted to step back a bit and focus instead on some numbers that help explain why that direct-to-consumer push is happening in the first place.

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