Why TV Networks are Going Direct to Consumer

Lately, it seems we’ve seen one report after another of various TV network owners taking their content direct to consumers through over-the-top streaming services. Indeed, my column last week talked about who might begin to re-aggregate some of these offerings on behalf of consumers tiring of the fragmentation. But today, I wanted to step back a bit and focus instead on some numbers that help explain why that direct-to-consumer push is happening in the first place.

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Jan Dawson

Jan Dawson is Founder and Chief Analyst at Jackdaw Research, a technology research and consulting firm focused on consumer technology. During his sixteen years as a technology analyst, Jan has covered everything from DSL to LTE, and from policy and regulation to smartphones and tablets. As such, he brings a unique perspective to the consumer technology space, pulling together insights on communications and content services, device hardware and software, and online services to provide big-picture market analysis and strategic advice to his clients. Jan has worked with many of the world’s largest operators, device and infrastructure vendors, online service providers and others to shape their strategies and help them understand the market. Prior to founding Jackdaw, Jan worked at Ovum for a number of years, most recently as Chief Telecoms Analyst, responsible for Ovum’s telecoms research agenda globally.