Why TV Networks are Going Direct to Consumer

Lately, it seems we’ve seen one report after another of various TV network owners taking their content direct to consumers through over-the-top streaming services. Indeed, my column last week talked about who might begin to re-aggregate some of these offerings on behalf of consumers tiring of the fragmentation. But today, I wanted to step back a bit and focus instead on some numbers that help explain why that direct-to-consumer push is happening in the first place.

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