Windows Phone And Android Hate

“Bitterness is like cancer. It eats upon the host. But anger is like fire. It burns it all clean.” 
― Maya Angelou

I want Windows Phone to succeed. More than that, I want Android to fail. I hate Android.

There, I said it. Yes, I am a market analyst, detached, and I have absolutely no stake in the success or failure, rise or fall, of either Microsoft or Google, $MSFT or $GOOG, or Apple, for that matter. I simply do not like Android. I refuse to hide this fact.

I think Android is a pale, poorly executed imitation of Apple’s iOS. I have real concerns about the ethics of Google’s ex-CEO as he simultaneously served on Apple’s board. Google’s scale and de facto search monopoly allow it to undercut competition and stifle innovation in local-mobile services. That’s no good. I can’t stand the way they use terms like “open” the way fast food chains label yesterday’s hamburgers as “fresh.”

Nor can I ignore their duplicitous stance on patents.

Most of all, I am suspicious of Google Android’s business model, which is built upon the capture, store, sift and sell of an ever-increasing amount of my increasingly personal information, all of which is then bundled and sold off to countless unknown people and businesses.

With Google search, Google Maps, Google Android, Google Wallet, Google Play, Google Chrome and Google+, Google knows where we are, what we are buying, who we are with, what led us to that purchase — and has documentary evidence of it.


I don’t want this.

As everything goes digital and as everything digital collapses inside the shimmering smartphone screen, I see no justification for anyone cheering on Android.

I am not fueled by animus, however. I want the new Microsoft – Nokia to succeed because the world benefits if Windows Phone becomes a viable third alternative to iPhone and Android.

A Great Disturbance In The Force 

Yes, I think Apple currently makes the best smartphone and operates the best smartphone platform. But, for sundry reasons Apple will not and cannot stop the global spread of Android. Should Apple release, as is widely expected, a low-cost global iPhone “C”, and if rumors of deals with DoCoMo and China Mobile are all true, it’s still likely that the very best Apple will achieve — ever — is well under 30% of the global smartphone market. Likely, 25% is their ceiling. I don’t want Google to own 75% of the smartphone market as I believe this would be harmful to innovation and a long-term threat to personal privacy norms.

Where Apple will not succeed, Microsoft now can. Pushing Ballmer aside and acquiring Nokia suggests an acceptance of the new world they must now compete in. No, it will not be easy to take on Android. It is unlikely they will succeed. Still, the company that once seemed like the Evil Empire is now more like an aging Annakin Skywalker — and our last, best hope to slay the Emperor.

There are many arrows in Microsoft’s quiver: Windows 8 + Nokia design + Skype + Bing + Office + Outlook + Nokia imaging + Windows Media — plus security and server tools for businesses of all sizes. Microsoft with Nokia also has the necessary global footprint.  Taking on Android is not a suicide mission.

The Circle Is Now Complete

The greatest barrier to success, however, is that Microsoft remains of a world that no longer exists. Smartphones represent a transformative shift in computing – like mainframes to Minis and Minis to PCs. Companies optimized for PCs are, I believe, more likely as not to fail in this new age. Of course, Google is also optimized for PCs. That’s where nearly all its revenues come from, still.

Nokia, however, is optimized for mobile if not quite for this new age of smartphones. Moreover, they possess still another strength that Google does not: the user is also the customer.

This is critical — and little understood by most mobile industry pundits. Smartphones are with us all the time. They are in our hand when we awake and when we fall asleep.  They are our most personal objects, containing our most private data, and the thing we touch more even than our own children. Carriers and IT units may be major channels for smartphone sales but unlike with PCs, the user will be the ultimate arbiter. These devices are simply too personal to allow others to decide what we choose.

Nokia possesses yet another strength, and one not well understood in the United States. The company truly knows how to make quality devices at amazingly low prices.


The pre-Microsoft Nokia lent me various “Asha” phones to test: the dual-SIM Asha 310, and the cute, colorful and long-lasting Asha 501. I also tested the  Nokia 105 feature phone. I was legitimately struck by the functionality and usability of each of these phones, particularly on a per-dollar basis. I would not buy any of them — which means I cannot recommend them. That said, these phones can be had for $25 – $100, a truly amazing feat of engineering, design and manufacturing. In many parts of the world, most do not have the luxury of turning their back on a sub-$100 device like I can.

Analysts that confidently predict Android will forever dominate the smartphone wars on cost alone have likely never used a very-low-cost Nokia device. Similarly, those analysts that are convinced that Android will win because Google offers its services and applications for free badly under-estimate the value of functionality, reliability and security that is built into Microsoft’s software.

The Force Is Strong With This One

Microsoft and Nokia can deliver this to the world:

Low-cost, secure, functional smartphones that seamlessly integrate across multiple devices (e.g. smartphones, PCs and game console), that satisfy end users and businesses alike, that can incorporate Yammer, Skype, Xbox, Outlook and Office, and which provide a hedge against the overwhelming force that is Google Android. That is a powerful combination.

Admittedly, the numbers at present are not terribly good, as this recent Kantar market survey reveals.


Despite its current meager share, the Windows Phone platform is growing. Moreover, the smartphone market itself is only in its early days. Analysts who suggest otherwise are dead wrong. The vast majority of the world does not have a smartphone yet — though almost certainly will within the next few years. In addition, smartphones are becoming more used and more useful for all  users with every passing day — for work, school, play, home, life. “Free” and ad-driven business models like Android may ultimately fail to satisfy the requirements users demand for these truly critical devices. What is critical in your life that you don’t expect to pay for?

I Sense Something. A Presence I’ve Not Felt Since…

When Microsoft effectively acquired Nokia, the company made no secret of their intent:

To accelerate its share and profits in phones. To create a first-rate Microsoft phone experience for its users. To prevent Google and Apple from foreclosing app innovation, integration, distribution and economics.

I am hoping they succeed. It is within them to do so. Their fatal flaw, it seems to me, is do they have enough faith in themselves to do what is right, to achieve what I contend is possible, and build for the future, not the present? After all, the reason Ballmer was so successful and yet ultimately failed is that he chased the easy money, valued Windows profits above all else, and refused to acknowledge the potential for complete market disruption.

Nokia is likewise guilty of this. In a recent interview, Frank Nuovo — once the Jony Ive of Nokia — told the Australian Financial Review that Apple, not Nokia, re-invented the mobile market despite Nokia’s massive head start, because “all of our user testing pointed to the fact that no-one wanted touch phones.”

And yet now all of us have one.

The world can change, and quickly.

As can you. It’s time to let go of your anger. All has been burned clean. Begun the Smartphone War has. Microsoft is now on our side. May the force be with them.

Published by

Brian S Hall

Brian S Hall writes about mobile devices, crowdsourced entertainment, and the integration of cars and computers. His work has been published with Macworld, CNBC, Wall Street Journal, ReadWrite and numerous others. Multiple columns have been cited as "must reads" by AllThingsD and Re/Code and he has been blacklisted by some of the top editors in the industry. Brian has been a guest on several radio programs and podcasts.

826 thoughts on “Windows Phone And Android Hate”

  1. > Microsoft and Nokia can deliver this to the world:
    > Low-cost, secure, functional smartphones that seamlessly integrate across multiple devices

    If Microsoft/Nokia really produces low-cost smartphones it got an advantage:
    No license fees for Windows Phone for Microsoft/Nokia and license fees for every other company.

    I like to see the reactions of these companies still producing mobile phones with Windows Phone.
    Perhaps this will lead to leaving Windows Phone by the remaining companies.
    Leaving Microsoft/Nokia with a near 100% market share regarding the Windows Phone platform.

    But being to small to make really an impression regarding the whole smartphone market.

    Perhaps something like the situation with the Top 500 of super-computers.
    Only 2 or 3 super-computers run Windows. Why?
    Because among other things using Windows means paying license fees
    for thousands and thousands of processors.



    1. Nokia already has nearly a 100% share of the Windows Phones market. The share of HTC, Samsung, and a handful of smaller players is estimated at between 10 and 15%. And neither HTC nor Samsung seemed unduly concerned by the Nokia acquisition–they’d probably just as soon get out of the market. That’s why this deal is not like Google buying Motorola and why Microsoft doesn’t have to go to any great lengths to assure non-Nokia OEMs.

      1. HTC and Samsung aren’t concerned because they don’t care.

        Seriously? MS bought Nokia _because_ of others stepping out of WP. They would practically have to beg OEM’s

  2. Brian S Hall@
    How is it that the majority of people who love Apple and who probably never use an android Phone nor investing in the ecosystem often end up hating Android(Google) and hope it fails?

    That’s Strange, hasn’t it?

    1. Your projecting, the hate is almost universally from Android users. iPhone users generally don’t care about Android.

      1. In my eyes there is a Big difference between someone who Love a company and a Market Analyst.

        we expect a Market Analysis to convey Information base on clear Factual Knowledge, Wisdom, and understanding of the industry he study to better educate his reader, and not falling for the Hate/Love bigotry that many Pundit love to preach to get readers.

      2. so I imagined all the trash talk – from Phil Schiller as well as iPhone users – when Instagram first came to Android? It was vicious, classist and very disturbing

      1. so you want Google and Android to fails, because you expect people to pay for what you deem Valuable?

        my First question to you will be the Following?

        who are you to decide whether one should pay for an operating system or not ?

        How much did you pay for IOS?

        consumer pay for the Phone, the Data plan, the text messages etc.. isn’t that enough for you?

        1. I believe we users can only fully and correctly assess the value of a transaction when it is straightforward. For example, $500 for a brand new iPhone 4S, let’s say. Google does not do that. They offer me something (possibly of value) and in return take while I’m not looking (e.g. my location, my search history, the data I accidentally left inside one of my photos).

          1. I disagree

            If i come here and say that Apple is charging people 700$ for almost the same iPhone product year after year when you can get a Nexus Phone that can do the same for 300$. is dishonest
            you will disagree and argue about the Brand and some trivial Value etc..
            and someone Like John Kirk will come along to tell me that consumer not me nor you are the one who decide what it is fair or not in the Free Market.

            Having said all of that:

            what should be anyone beefs with Google

            they didn’t lie to you, just like Apple did not lied to consumer about the value of Siri just to sell more Iphone 4S

            This is business as Usual

            if you don’t like Google Having access to your Data, you have the Freedom to just Sign Off

          2. They take that data from an iphone too, unless you avoid google products, which is very hard to do and you don’t.

          3. “They offer me something (possibly of value) and in return take while I’m not looking
            (e.g. my location, my search history, the data I accidentally left inside one of my photos).”

            Ok, so please explain to me what you thought was so difficult about turning off location sharing when you first set up an Android device? Oh right, you…never…I see

            I also assume you had trouble with every other sharing option you mentioned.

  3. Brian, very interesting perspective. Microsoft also has a history of doing business from “the dark side of the force.” And I couldn’t argue Apple has always followed the good side of “the force.” Still, you well stated why many struggle with Google and Android. Android seems to be free and popular as are a fisherman’s worms. It is clear, with the billions they have spent on getting Android out there, that Google values our personal and private information more than most of us do. What will it be like for us when the “hook” is set?

      1. If that is the case, then you should point the finger at yourself, The user who handed over all of it’s data to Google willingly knowing that they will sell to advertiser.

        unless you guys happened to want the cake and eat it too as the majority of confuse people in this planet.

  4. Weren’t there reports that MS had willingly handed over all user info to Homeland Security? Wouldn’t that be more of a concern than Google handing your purchase history over to ad agencies? If you’re so concerned about privacy, shouldn’t you be advocating BBM over any other platform?

    1. If you are innocent you have nothing to hide I guess, unless you find a tiny, obscure company that makes a Smartphone OS nobody has ever heard of before pretty much anyone you go with is likely to sell you out to get cosy with a government

    2. Several months ago, I was going to write an article on ReadWrite helping readers select the most secure/private services — e.g. IE over Chrome. BBM over texting. As I looked into this, however, it appeared that all were compromised.

    3. This is what happens when you read only the first headline of a situation and don’t follow up.
      most people seem to think it was only Verizon and Microsoft giving user data to the NSA, when in fact, it was nearly every data service available.
      In fact Microsoft and Google are actually suing the US Govt together in an attempt to be more transparent with the data they were FORCED to give to the Gov’t.

  5. Brian I have both Nokia WP & Samsung Android phones. Despite the cheaper build quality and laggy OS android wins because it is more customizable whereas WP is locked down(for example no browser other than IE or unable to check phone storage usage without connecting to PC). Sadly these are critical flaws which MS never appreciates. It is not just money or a design which looks good. Usability/Functionality also matters. Here Android wins hands-down over both WP & iOS which are both locked-down operating systems.

    1. Opera and Firefox are developing browsers for Windows Phone 8. The Opera browser is expected to be released by the end of the year according to them.

    2. ah… worshiping at the feet of the god of ‘customization’.
      Hint… beyond a handful of geeks who have little better to do, the VAST majority of users could care less about customization, beyond a picture of their dog on the splash screen.
      People don’t by Android phones because of customization… they buy them because they’re shoved down their throats by carriers who get kickbacks.
      And they buy them as cheap trinkets that end up on drawers.

      1. Customization is about far more than the user changing the look and feel of the homescreen. It is about vendors, upstarts and geeks trying out different things and makings experiments. Samungs S-pen, the NVidia shield and the many micro-gaming consoles are good examples about what can be done, when hardware makers can make custom changes to the system.

        Or the the stock Android keyboard. It used to really suck, but now it is outstanding. In a completely different class than what is available on iOS. That owes to a few companies and individuals grapping the Android source and making better keyboards, trying out different things, seeing what worked by letting people use it on their devices.

        This is a crucial part of the rapid development of Android. And a big source of its fragmentation. It is a trade-off. A different design-philosophy.

      2. “they buy them because they’re shoved down their throats by carriers who get kickbacks”

        And you think this only applies to Android phones? My god, you are delusional.

  6. Well, Windows used to be a poorly executed imitation of Apple’s Macitosh. So far, it looks like the droid is following the same path of success

    1. Lol
      Windows was also the product that almost put Apple in the Historic book and now it looks like the droid is following the same path of success

      1. It sure does…Apple will explode with so much cash in the face of those “free with haircut” Android phones and gimmicky “Touchless” touchscreen phones.

  7. I don’t hate Android. I hate Google as a corporate entity. I like some of their services and use them. But, Google itself is despicable. I agree with all the reasons you point to above. But most of all I hate the fact that they are not honest about what they are. They are in the advertisement business, and I hate the advertisement business. Yet, they project themselves as a technology company. They only do technology so much as they can extend or protect their primary revenues: advertising dollars.

    Also, what really bothers me about Google is the pass that technologists/nerds give them in poor behaviour compared to any of the other technology companies. I think that is because they are still seen as a technology upstart, two guys with great dreams of indexing the world and making information available to all. And they do just enough to keep that image intact. While, all along, in their core, they are a company like every other company.

      1. Deceptively collection and sold as much information as possible about me.
        Billed themselves as the “good guys” when they in fact could be worse than anyone.
        Constantly bog down my PC with their bloatware that they try to sneak into every little thing I download.
        Most of all, they refuse to “support” Windows Phone 8 with apps.

        1. Here is the Problem

          when you get caught up on the love/hate bigotry you often failed to see the Gray Area

          which is the majority of the people on this planet are reasonable, they’re not like you.

          they know to well that something got to give in order to get something good in return

          in the case of Google is your Data which they use to provide you with service that people rely on and the Billion of people who use their product and who also Click on these Ads speak Volume that.

          Do you consider Microsoft to be evil because they did not created an Office and Xbox App for Android and chrome OS ?

          come one
          Name me one company and i will tell about all the Evil stuff they do people.

          If you want to talk about being Good or Evil, know that Finance or Business to some extent are probably the most Evil system created by men,
          It’s the Only thing that reduce your Value base only on the amount money you worth for someone which explain why the majority of problem like Hunger, Homelessness, poverty, prostitution etc.. never get solve because there’s no profit to make in doing so

          1. I’m sure that’s what people thought about J Edgar Hoover when the FBI started. That SOB ended up using the info he had to bring a reign of terror to some of the most powerful people in our country at the height of it’s power. I can see a day when google approaches a politician and tells them they want something favorable and in return they wont accidentally lose their freshman year paper that contains some embarrassing quotes because the school decided to switch to google docs and save money. That’s why I don’t trust them. That’s why I refuse to let our schools use them.

        2. “Constantly bog down my PC with their bloatware that they try to sneak into every little thing I download.”

          Like, what bloatware? Name it.

          1. “Bloatware” was probably the wrong word, but I’m talking about Chrome and Google search add ons and toolbars.


          2. You chose to install Chrome yourself.

            Which search add-ons? And how were they sneaked onto your system?

          3. I didn’t choose to install any of it, I just didn’t notice the check box while installing something else and sometimes it’s not even an option.

            Look, I get it. You’re a Google/Android fan, I am not. I have my reasons as I’m sure you do.

          4. Chrome was installed on your system by something else? What exactly and was it distributed by Google?

            And you not paying attention is not Google’s wrong doing.

            Your conclusion that I am a Google fan is easy and shortsighted. All I did was ask you to make clear what software you’re talking about and backing up what you consider to be Google’s fault. Which you fail to do, so I’m just going to assume you can’t then.

          5. You asked me what programs and I listed them. I’m sorry I don’t keep a log of every program that has Google products attached.

            Pointing out your fandom is actually very explaining, i.e., there is no point in “discussing” it because you will twist and change the subject or whatever you need to do to “win”… but you can’t win, because I’m not arguing with you.

            I concede that you like Google and that I do not. Now please, go support your platform on someone elses comment.

          6. That’s the thing, you assume I’m a fan, and that I let it determine my opinion. You know, if that’s what you like to think that’s fine I guess. It’s just easy and lame really.

            if you’re going to state something you’ve got to be able to back it up. If not, it just comes across a bit dumb tbh.

          7. LOL

            As a member of Discuss, I see your posts and sites you post on most. It’s more than assumption. I don’t blame you for being a fandroid, its a good platform, but again it’s just not possible to have a discussion with you.

            You are not going to convince me of anything, not like that anyway… and obviously I won’t convince you of anything.

            Now hurry off, I think I hear someone else that doesn’t like Google.

          8. What do you have to say about Google installing NSA Taps on its servers, and Microsoft developing their own protocol to avoid it? Google is a data thief that lives on mass data analytics and nothing else. One of the worst and ethically unreliable service providers, no doubt, fastest sometimes. See, my Gmail id is for throwing on sites, because I know, spams will always be waiting in the inbox. I’ve used both Microsoft and Google services, and world has no single reason to trust Google for what it is.

      2. Absolutely nothing. I even use Gmail on a regular basis. But it is cathartic to have a good hate on something, and this one is mostly harmless. It’s like rooting for one football team and hating the other. There is no real reason for the hate. But, it is enjoyable to do, and you seek out ways to justify it.

    1. “They are in the advertisement business, and I hate the advertisement business”

      Ahhhhhh, but you love all the things it funds, like this site. ROTFLMAO

    2. What makes you think a company can’t be in advertising AND technology? Are you that narrowminded?

      And tell me how they’re not being honest when you can go to your Google profile and see in great detail what they have on you AND offering you the option to remove that information? Tell me where I can do the same for MS’s data?

      1. I didn’t say they weren’t in advertising AND technology. Originally, I think that Google was basically an advertising funded start-up generator. They had a great lead in online advertising, it wasn’t all that difficult to do. So, they gave engineers free time to effectively act as internal start ups. Develop technology, try to make it popular. That’s changed now. Now, I feel that they primarily do technology to extend and protect what makes them money.

        I have a Google Profile? But that’s not the honesty I am talking about. I am talking about honesty about their corporate identity.

      2. What’s the difference between Google Ads and Apple’s iAd?
        One of them is making money.

        Beyond that, they’re both in the business of selling your eyeballs.

  8. I think both Microsoft AND Google suck. Both seem to be WAY in bed with the NSA. If I had to choose the lesser of all evils currently, it would be Blackberry. BB10 is underrated and, as a Canadian company, the NSA’s influence is at least not completely linear.

      1. That’s a non sequitur.

        Laws are not inherently virtuous or just. They are written by men and can be just as flawed.

        As for Apple doing it, I have no doubt of that. Nothing that I stated can be construed as a defence of Apple.

        1. True but you are criminalizing the victims. Companies don’t have much defense against the NSA and can’t even admit working with them without breaking the law. I don’t see what’s evil about being defenseless.

          PS: I’m not saying they can’t be evil in other areas.

          1. Fair enough, I concede the point. I do, in fact, have major issues with both companies outside of their involvement with the NSA. But I see your point.

  9. I don’t think I would go so far as to say that …MS is now on our side.
    Even if only because that rather goes against their DNA and history.
    But there is I guess a potential that they could yet be a decent ally.
    Time will tell.

  10. I very much hope that Microsoft and Nokia succeed in developing a coherent smartphone platform not because I have any plans to move to it, but because, like Mr. Hall, I want that competition in there. We need it. Just like when Microsoft was Kind of PC Software, and forced us all to swallow crappy applications simply through the force of their market dominance, I don’t want a single smartphone OS to have that kind of power in this market.

    However, I do think Hall over-estimates the arrows in Microsoft/Nokia’s collective quiver. Bing is something folks only used when forced, in my experience. The Windows 8 desktop has multiple personality disorder, Skype has enough security holes to terrify most Enterprise customers, and does anyone–and I’m serious here; *anyone*–like Outlook? Which is the problem with Microsoft software in general; folks only use it when they don’t have a choice. Those are kind of weak arrows, in my view.

    That aside, I also want Windows to succeed on the Nokia phones. I may not buy them, but I definitely want that option.

    1. I had the exact same thought about the “arrows in the quiver” – most of those are laughable or in the process of being overtaken by fast and nimble alternatives

  11. “I think Android is a pale, poorly executed imitation of Apple’s iOS”

    You are Android hater number 1.345.009 claiming this. Be the first to actually back this up with actual evidence and thought provoking arguments. How can you take yourself seriously and say that Android right now is copying iOS instead of the other way around.

      1. …right…can’t believe you actually said that. is this supposed speak in favour of your argument?

        Hate also caused killings, wars, genocide. But let’s not put a boundary on it right?

        Hating the guy that killed your family, or the one that raped your daughter or molested your child is understandable. Hating an operating system or a company because you don’t like their product is just…it’s not normal man, seek professional help.

        You’re a complete idiot totally out of touch with reality.

          1. Seriously, ending a counter point with “You’re a complete idiot totally out of touch with reality” pretty much kills any credibility to my mind. Grow up, and learn some respect.

  12. I guess everyone needs to vent once in a while, lol. Sounds like your cereal was stale this morning and ruined your day. If Android fails, which it won’t, we’ll be stuck with only 2 phone platforms again, and I don’t think the world would benefit from that at all.

  13. You are quite delusional if you think Microsoft has a chance. This market is all about momentum and scope, being years behind the game, they have neither. All this aside, how can you as a tech writer, wish for one os to fail because you don’t like it? Competition begets innovation. Hoping for another Microsoft monopoly is just downright idiotic.

  14. Thanks for the clarifying bias disclosure. I can safely remove TechOpinions from my bookmarks now that I have a better understanding of why its content so often reads like an Apple fan blog.

  15. The common people are constantly abused as (too much) paying guinea pigs for the pathetic android concept with its often unrootable rooting and unwritable sd and untypable screen and small space and other trouble. Smash it!