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We live in an era that is hard for many to understand because we are observing many companies winning. It may not be obvious how or why they are winning but, I’m certain, we need to redefine the idea of winning. As my friend Benedict Evans (you will hear his name often in this post since we got lunch yesterday and had an intellectually stimulating chat!) likes to say, “Apple and Google both won mobile.” For many who say the first computing era pass and observed only one winner, Microsoft, the idea that multiple companies can win may seem far fetched. Yet, that is exactly what happened. Both Apple and Google won mobile in their own ways.