XBOX One: Congratulations Microsoft, You Own My Living Room

While the XBOX One is a great gaming console, it is the other features that have more of my interest. Of course these new consoles will play great games but it was the other parts of the story I was interested in. At the end of the day both the PS4 and the XBOX One have to earn a place in consumers living rooms. Both the PS3 and the XBOX 360 are great gaming devices so the story for the new consoles needs to be more than just gaming. Microsoft delivered on that challenge.

The XBOX One is far and away the best piece of living room technology I have ever owned and used. Which is saying something since I’ve been doing connected and digital home analysis for 13 years. I have used everything. Microsoft has done several things with the XBOX One that are very impressive that I want to highlight.

Kinect and Voice

The new Kinect has some sophisticated technology built in. As you set up your XBOX it will ask you if you want to log-in using facial recognition. If you choose to do that the XBOX will auto log you in using your facial and body profile and bring up your custom home screen. What is even more impressive is that the Kinect can log-in multiple people at the same time using facial and body recognition. I set up my account then set one up for my kids with different screen settings and home screen apps for them. When we all sit on the couch it logs us all in at the same time but only allows one person at a time to control the screen.

The voice recognition technology is another leap forward for a living room solution. XBOX is always listening and to turn it on you can say “XBOX turn on” and it will turn in and log-in anyone in the room. This was extremely useful when my friends came over to play who had their own XBOX live accounts. It would instantly log everyone in and allow us to quickly start playing together using our individual accounts. Simple things like that were an impressive part of the overall experience with the XBOX One.

Where Microsoft’s advancements in voice recognition really made an impact was in the TV experience with the XBOX One.

Liberation From My Cable Provider. Almost

The box provided to me by my cable provider is some of the worst technology I have ever used. The only reason I have it is because my service provider makes me use it. While the XBOX can’t replace my cable box yet it has come as close to it as possible. Any living room solution will have to deal with the broadcast TV element. While this is difficult, Microsoft has done the best job yet.

Microsoft has custom built a new guide called the XBOX One guide. This guide is designed to control your broadcast TV experience. If you choose to do so, and I did, you can plug your cable box into the XBOX One and let the XBOX one control it. Where this really becomes powerful is when you use this with Kinect’s built in voice technology.

To see the solution in action check out this video from the Verge.

I saw the same demo live and thought it would never work like this when I got it home and set up. Sure enough it did. Like magic I can say “XBOX watch ESPN” and it quickly tunes to ESPN. I can say “What is on Discovery Channel” and it instantly brings up the guide and shows me what is on Discover Channel. Using voice to navigate around the TV experience opened my eyes to the potential with this experience. Others boxes have tried this and failed. Microsoft’s solution is the first one I have used that works with all cable providers.

At a high level the XBOX One adds quite a bit of value on top of any existing TV provider by providing a better guide and adding the use of voice to change channels and navigate the guide. I was surprised how natural it was to instantly start controlling my TV experience through voice. And amazingly it consistently worked.

Content Matters, Not Its Location

The other element that I was impressed with was the seamless integration with streaming services and other media related apps. The XBOX One continually updates all your content sources so that very quickly and easily you can get to content. Again driven by voice this is quick and seamless.

By integrating search, through Bing, into the entire experience Microsoft made using voice search for content easy and seamless. For example, you can do a Bing search and and say “The Avengers” and it will bring up all content related to the Avengers which you can access. If you are a Netflix subscriber you can choose to watch it from Netflix. Same if your an Amazon video subscriber. If there is a TV show on Hulu about the Avengers you can watch it there. It will show all movies and TV shows related to the Avengers throughout any content services you have access to. It will also bring up and related content which you can rent or buy from the Microsoft media store. And amazingly, it actually works.

The tight integration with all your content sources with the XBOX One and the seamless way you can search, access, and decide what to watch all with voice was very impressive.

For the Gamer

While the games are important, they are a bit less of the overall story in my opinion. Graphics are better and unique titles will come out on both systems. However, Microsoft did do something that as a gamer I thought was useful.

Microsoft built quite a bit of custom hardware and chipsets for the XBOX One. One of them allows you to start and stop video games in mid-action by holding the games state in a virtual machine while you go access other apps. So for example, you are playing a game but wanted to go check the score of a sports team that was currently playing. You don’t have to pause the game you can just say “XBOX watch TV” and it will instantly jump your broadcast TV so you can check the score. Then to get back you simply say “XBOX play Forza” and you are right back where you left off. Instant and seamless transition between media types and content types all with your voice and all on one box.

Microsoft’s goal was to create the one box that works with all your other ‘boxes’ and streaming services. From my week with it, I’d say they delivered and I am impressed. Congratulations Microsoft you own my living room.

Observations about the Future

From a technology standpoint, the XBOX One is the most sophisticated piece of living room technology that I have ever used. It delivers on many promises of the digital living room and more importantly it actually works as advertised. ((I noticed some reviewers were frustrated with the voice elements but once you learn the syntax it works quite well. I’m confident this experience will improve.))

That being said there is still a long way to go when it comes to the full vision of the digital living room. For example, the XBOX, can’t yet allow me to use all the wonderful voice features with my DVR content. That is because that content is locked on my box by my service provider. Hopefully, as we advance the idea of the cloud DVR we may get closer to this future.

The other element is search. While the XBOX has robust search feature to search content from your streaming services, movie purchase and rental options, it does not extend to your TV guide. I understand this is difficult but it will need to be a key part of any box that wants to own the living room.

Skype integration through the Kinect camera was another interesting experience. The Skype experience was one of the best and the Kinect camera can move and zoom in on the person talking. More interestingly is how this experience may evolve to let friends watch sports together and be able to see each other at the same time.

It will be very interesting to see how Microsoft improves these experiences and more over time through software updates. If Microsoft wants to continue to compete to own the living room they can not stand still.

Ultimately the decision to buy an XBOX One comes down to timing. The lack of backward compatibility is less of an issue in my opinion than the lack of ability to play online against or with XBOX 360 owners. This means for me to have a meaningful online multi-player experience with my friends or clan we all need to have the XBOX One. Knowing this is not going to happen my XBOX 360 will have to stay in my living room until all my friends are on the XBOX One.

Console transitions take time. Generally speaking it takes 3-4 years for newest consoles to hit their strides. The media features alone that I outlined make the XBOX One a compelling piece of living room hardware but it also highlights how difficult and how far we still have to go to reach the full vision of the digital living room.

Published by

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

30 thoughts on “XBOX One: Congratulations Microsoft, You Own My Living Room”

    1. Not yet. As games come out I’ll be highlight the features I think are most interesting. They haven’t released all the games for download yet since it hasn’t launched.

      1. Ah ok. I think all the Xbox Fitness trainers are free with the gold subscription, but didn’t know when they launched. I’m not a huge gamer anymore, but I might pick one up just for the fitness training part.

  1. You got me interested. I would like it for the voice and search tech alone. Does it work with Fios? Is there a provider support list?

    1. I’m not sure but I would guess that it is. I can’t find a provider list but I will check if it is on the list if you want.

  2. Why is it that I feel uncomfortable invisioning what is written under “Kinnect and Voice”? 1984 anyone? NSA watching too?

  3. Why do the games have to be so violent? They are teaching young boys to go on a murder rampage. These games are puerile trash! Instead, Words with friends is a joyous pleasure that engages one’s intelligence.

    1. No, games are not teaching anyone to go on a rampage. For years, we’ve heard from people like you that rock and roll was hurting young people. Then, movies. Then TV. Then Dungeons and Dragons. Then wrestling. Then Rap.

      I have a newsflash for you. People were killing long before video games, so unless Cain had a PS3, or the men in the Crusades had Call of Duty, look into human nature, not into games.

      1. I do agree with you. Completely. It does beg an interesting question though…”Do these violent environments help train those who are so inclined?” Or worse… “Improperly train, and their bravado is greater than their ability”.

        1. World of difference between firing guns and playing games. IMO, one may as well suggest that Street Fighter will teach you Martial Arts.

          1. Like I said, I agree with you. What even got me thinking about it was the release of “US Army” (not sure of name) by the US Army. It was a first person shooter that also taught about the kinds of weapons to a certain detail. Wonder how they valued the success of that program.

  4. If I want to read Microsoft press Releases I do not need to pay for TechPinions. This is absolute ridicolous in light of the pure negative reviews odf the Xbox. All whats grat here is said not to be working – as far as Independent Reviews are concerned.

    1. I shared my experience as it happened. I said where I wanted to see improvement given the angle I took. I had no issue like other did so why would I write a negative experience when I didn’t have one?

      I have seen a number of video reviews as well where people had similar experiences to me where it worked. So again, I’m not sure what your angle is. I wrote about my experience and stayed true to it. Not sure what else you want.

    2. Maybe. But I’ve read this site enough to feel comfortable that what you’re insinuating is not true. This is a great site. I check it daily, but it isn’t CNN. It isn’t serving millions of users per day.
      Not yet! 😉 Ben’s experiences won’t be selling millions of units.

      So, why not cut Ben some slack? And use a spell checker if you feel compelled to go on the offensive.

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