Xiaomi unveiled its 17 series smartphones, directly challenging Apple’s iPhone 17 with a dual-screen design and cutting-edge specs at a lower price point.
Why it matters: Xiaomi is aggressively targeting the premium smartphone segment, aiming to capture market share from Apple while showcasing its broader ambitions in EVs and chipmaking.
The details:
- The Xiaomi 17 Pro and Pro Max feature a second screen on the back for notifications, selfies, and gaming.
- Prices start at 4,499 yuan ($631) for the base model, undercutting the iPhone 17 by over $100.
- The phones are powered by Qualcomm’s Snapdragon 8 Elite Gen 5 chip and boast large L-shaped batteries up to 7,500 mAh.
- Xiaomi skipped the 16 series to align its model numbers with Apple’s annual releases.
Xiaomi CEO Lei Jun emphasized the company’s transformation over the past five years, highlighting its expansion into electric vehicles and mobile processors.
What they’re saying:
- “We’ve undergone a profound transformation over the past five years and today a completely new Xiaomi stands firmly in front of a new era,” said Lei Jun.
- Bloomberg Intelligence notes that Xiaomi’s EV segment could be its main sales-growth driver, potentially contributing 10-15% of the company’s profit by 2026.
The other side: Apple currently dominates the premium smartphone market, controlling 62% of global sales for handsets costing $600 or more, while Xiaomi holds just a single-digit share.
What’s next: Xiaomi plans to ramp up EV production, start selling its first car in Europe by 2027, and invest at least $7 billion into developing its own mobile processors.
Recent from X
Xiaomi 17 Series camera hardware📷
Xiaomi 17 Pro Max
– 50MP Main OIS: Light Hunter A950L
– 50MP 5x Periscope OIS: Samsung GN8
– 50MP Wide Angle: OmniVision OV50M
– 50MP Selfie: OmniVision OV50M
Xiaomi 17 Pro
– 50MP Main OIS: Light Hunter A950L
– 50MP 5x Periscope OIS: Samsung… pic.twitter.com/qe4dCU6PCi
— Sudhanshu Ambhore (@Sudhanshu1414) September 26, 2025
Snapdragon 8 Elite Gen 5 AnTuTu scores are out.
Xiaomi 17 Pro: 3.74 million
Xiaomi 17 Pro Max: 3.73 million pic.twitter.com/Y5w4y2QKhD
— Sudhanshu Ambhore (@Sudhanshu1414) September 26, 2025
Introducing the Xiaomi 15T.
Built for those who want Leica imagery and intelligent performance in one beautifully designed phone. pic.twitter.com/rDIBXm4Rl5
— Xiaomi (@Xiaomi) September 26, 2025