iCloud is Awesome Yet Incomplete

Patrick Moorhead / October 11th, 2011

After release to developers at Apple’s WWDC, the Apple iCloud is available to all consumers today with access to iOS 5 and updated iTunes.  In many ways, it is incredible that millions will have access to the consumer power of the cloud.  It’s very integrated into the experience, but then again, it’s not as complete or comprehensive when compared to the best-in-breed cloud apps and services available today.  Will that make a difference in consumer acceptance?  Let’s see.

icloud

What Makes a Great Cloud Experience?

A few applications define by example what a great cloud app or service can provide.  To a consumer, this will change over time and will also be dependent of their comfort and knowledge.   Some sites that are ahead of the cloud service game are Evernote, Amazon Kindle, and Netflix.  What makes these great examples of consumer cloud offer?   While very different in terms of usage, they share similar variables that in aggregate make them awesome:

  • Cross Platform: Windows, OSX, iOS, Android and the web.  Kindle and Netlix are even available on special-purpose devices like the Kindle and Roku.  Consumers can buy into the service and not worry about the platform going away.
  • Continuous Computing: Continuous computing means a few different things. On content consumption, the next device picks up exactly where the last device left off. On Netflix, if I am halfway through a movie on my iPad I can pickup at the same spot on my Roku. When I pick up another Kindle device, it asks me whether I want to go to the latest bookmark.
  • Sync: While a step back from continuous computing, it does assure that the same files are on the same system. On Evernote, every change I make is in synch when I open up the next device.
  • Continuous Improvement: Monthly and even weekly updates to add features and functionality.
  • Compatible and Data Integrity: Even with all these updates, the data keeps its integrity.  If the service has a question about which version is the master, it asks me.  Evernote will tell me that I have a duplicate entry and lets me pick the version or content I want.

iCloud: Cross Platform

As we all know, Apple by design works in its own “walled garden” but that doesn’t mean its completely closed off.  You cannot get iCloud-enabled apps like Pages, Numbers, Keynote or iBooks for Windows or Android.   Even worse, you cannot get to your photos and PhotoStream on any mobile device other than iOS.  To be fair, users can get access to Photo Stream on a Windows PC , but users should at least be allowed access to their own photos over the web if they want. Users can access iWork compatible documents on all “modern” browsers by going to iCloud.com and downloading files.  Windows users then need to drag and drop the updated file inside the web-based iCloud.com to update the file. – Grade D

iCloud: Sync

iCloud will automatically  “sync” photos (Photo Stream), purchased music and TV shows (iTunes), apps, letters (Pages), spreadsheets (Numbers), and presentations (Keynote), Reading Lists and Bookmarks (Safari), reminders (Reminders), calendar (Calendar), email (Mail), notes (Notes), and contacts (Contacts).

There are some major exceptions.  iWork documents will not auto sync with the Windows “Documents” folder, as I think users would expect.  Sugarsync and Drobbox will automatically sync documents with Windows and any other file type with Windows.  Also, personal videos and commercial movies do not sync on any iCloud platform which I don’t fully understand.  Maybe its a concern with storage on iOS devices or storage and throughput  in the iCloud.  – Grade B

iCloud: Continuous Computing

Within iOS phones and tablets, users can start right where they left off for TV shows (Videos) , games (Games Center) and book bookmarks (iBooks).  These are real awesome capabilities especially for those where it’s hard to know where you left off.

imageiCloud will not save the “state” for playing music (Music), playing movies (Videos), or web pages (Safari).  Add the PC and Mac into the continuous computing arena and iCloud experience starts to degrade for most all use cases for a variety of reasons.  iOS games don’t run or sync on a Mac or PC and on Windows  platforms iWork isn’t available.  Consumers over time will expect continuous computing on every usage model on every platform, the way Evernote does it today.   Grade C

iCloud: Continuous Improvement

I cannot definitively answer this question as it will emerge over time, but I must extrapolate from what I have seen from previous drops of Apple software. Apple software app drops, with iOS in particular, have been consistent, very often, and very solid code. – Grade A

iCloud: Compatible and Data Integrity

So far so good, even on difficult to manage applications like word processing, spreadsheets, and presentations.  I make a one line change to a document without going back to “Documents” inside iOS and web Pages, the one line changed on every other system. – Grade A

What, not Straight A’s and Does it Matter?

Apple has never needed to achieve a 4.0 in everything to be successful.  Getting all A’s in the core segment of users and building useful solutions that just work has been the Apple hallmark.  The first iPhone proved this and the iPhone 4s will prove this again as everyone else offers 4G but Apple doesn’t have to. A good fallback to Continuous Computing in good Sync, and I believe that as long as Apple still allows other services with better cloud capabilities into their walled garden, it won’t be an issue now. Over time, I believe Apple will fill in the gaps in iCloud and that have fully thought through where they could add the most value and that’s what they hit first.  Your move, Google, Amazon and Microsoft.

Patrick Moorhead

Patrick Moorhead was ranked the #1 technology industry analyst by Apollo Research for the U.S. and EMEA in May, 2013.. He is President and Principal Analyst of Moor Insights & Strategy, a high tech analyst firm focused on the ecosystem intersections of the phone, tablet, PC, TV, datacenter and cloud. Moorhead departed AMD in 2011 where he served as Corporate Vice President and Corporate Fellow in the strategy group. There, he developed long-term strategies for mobile computing devices and personal computers. In his 11 years at AMD he also led product management, business planning, product marketing, regional marketing, channel marketing, and corporate marketing. Moorhead worked at Compaq Computer Corp. during their run to the #1 market share leader position in personal computers. Moorhead also served as an executive at AltaVista E-commerce during their peak and pioneered cost per click e-commerce models.
  • Tarrick

    You need to have two categories for each of your areas of comparison: iCloud for Mac users and iCloud for Windows users.

    For those 50 million Mac users out there, the iCloud experience is vastly better than what you report.

    Just like Microsoft doesn’t support all Windows apps or features on the Mac or Android or Linux, Apple doesn’t support all Mac apps or features on Windows or Android or Linux. This is called differentiation and is way Apple encourages users to stay within the Apple ecosystem.

  • Anonymous

    I’ve never seen Project, Vizio, or Access in any Mac version of MS Office.

    Apple can’t do much beyond making an SDK that permits compiling a universal app that runs on iOS and MacOS and takes advantage of iCloud.

    I’d actually LOVE to run some of my iPad and iPhone apps on my Mac and hope that apple incorporates more and more of the iOS hardware sensors into the Mac such as GPS.

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