iPhone Demand and Apple Guidance

on September 25, 2017
Reading Time: 6 minutes

This past week, there was lots of coverage of perceived demand for the iPhone 8 models in the media. Shorter lines at retail stores were seen as evidence of poor sales, and there was the usual handwringing about what it might mean for Apple. To put all this in context, it’s helpful to look at Apple’s financial guidance for the September quarter and see what that tells us about what Apple was expecting by way of early iPhone sales, and whether it’s still on track.

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