A Picture Is Worth A Thousand Words

Sometimes a picture is worth a thousand words. Or more.

Alex Greer posted the following picture on Twitter under the caption:

I turn around and find my parents at the kids’ table at the @apple store. ~ @alexpgreer

BcJWbqDCYAAKsZhNow what can this picture teach us?

1) The learning curve on the tablet is so low that Seniors find it easy to use.

2) The learning curve on the tablet is so low that children find it easy to use.

3) Very important: Both seniors and children (and those in-between) are attracted to the tablet and ENJOY using it.

Extrapolating from there:

4) Whole new classes of people are being drawn to computing. Salesmen on the go, park rangers, kiosk owners, presenters, school children, soccer moms and seniors who never before felt a need (or felt competent enough) to own and operate a computer.

Speculating from there:

5) Our devices are mere windows to our data stored in the cloud. We don’t choose the one tool that does it all or is most powerful, we choose whichever tool works best for the situation at hand.

But I’ll say no more. I’ll let the picture speak for itself.

Published by

John Kirk

John R. Kirk is a recovering attorney. He has also worked as a financial advisor and a business coach. His love affair with computing started with his purchase of the original Mac in 1985. His primary interest is the field of personal computing (which includes phones, tablets, notebooks and desktops) and his primary focus is on long-term business strategies: What makes a company unique; How do those unique qualities aid or inhibit the success of the company; and why don’t (or can’t) other companies adopt the successful attributes of their competitors?

One thought on “A Picture Is Worth A Thousand Words”

  1. John, yes the learning curve is low to get started and to be blown away with how much use you can get out of the device. However, over time you learn more and more. It is like peeling an onion layer by layer. My family are recent converts to Apple (from Microsoft) and the logic is quite different. It is frustrating at times not being able to use our devices to their potential; however, we will get there over time. My guess is all of these people who are getting introduced to Apple products and are taking the time to learn the logic will remaing very good and loyal customers for many years to come. People talk about how ‘sticky’ the Apple ecosystem is. I think we will find in the coming years that the ecosystem is much stickier that we thought. Perhaps a good analogy is comparing scotch tape and duct tape; I think apple’s customers are more like duct tape sticky and android customers are more like scotch tape sticky.

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