Ad Blocking: Motivations and Implications

Over the past year, I’ve read a number of reports, studies, and case studies, that overwhelmingly confirms consumers are getting savvy to techniques used to exploit their online behavior during the growth boom of the Internet. How consumers react, or the backlash an alteration in their behavior creates is going to be a critical narrative for how the Internet changes over the next few years.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio